PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?

Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.

Listen to new episodes every Monday- Let’s get down to PodBiz!

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Episoder(63)

From Podcast Ads to Media Empires: Bryan Barletta on Building Value in Audio

From Podcast Ads to Media Empires: Bryan Barletta on Building Value in Audio

How can podcast creators build lasting impact in a fast-moving industry?In this episode of PodBiz, Norma Jean Belenky speaks with Bryan Barletta, partner at Sounds Profitable, about sustainable podcas...

4 Aug 202523min

Molly DeMellier of Sundaze on PR, Community, and Diversified Podcast Revenue

Molly DeMellier of Sundaze on PR, Community, and Diversified Podcast Revenue

How do you grow a podcast with long-term visibility instead of short-term spikes?In this episode of PodBiz, Norma Jean Belenky speaks with Molly DeMellier, COO of Sundaze PR, about how creators can us...

28 Jul 202519min

James Cridland on Podcast Revenue, Community & the Future of Audio

James Cridland on Podcast Revenue, Community & the Future of Audio

How are today’s creators rethinking monetization and what role does trust play in podcast growth?In this episode of PodBiz, NJ sits down with James Cridland, Editor of Podnews and radio futurologist, ...

21 Jul 202538min

Danielle Bezalel on Sponsorships, Niches & Building a Podcast Business

Danielle Bezalel on Sponsorships, Niches & Building a Podcast Business

How do you turn 1,200 downloads a month into a six-figure podcast business?In this episode of PodBiz, NJ speaks with Danielle Bezalel, MPH, creator and host of Sex Ed with DB, about building a profita...

14 Jul 202527min

Adam McNeil of ADOPTER Media on Host-Read Ads & Podcast Monetization

Adam McNeil of ADOPTER Media on Host-Read Ads & Podcast Monetization

What actually makes a podcast ad perform, and how do brands decide who gets the spend?In this premiere episode of PodBiz, NJ speaks with Adam McNeil, SVP of Client Services at ADOPTER Media, about wha...

14 Jul 202521min

Acast’s Milly Botes on Driving Podcast Revenue with Ads & Partnerships

Acast’s Milly Botes on Driving Podcast Revenue with Ads & Partnerships

How are leading platforms evolving podcast monetization in 2025 and beyond?In the premiere episode of PodBiz, NJ speaks with Milly Botes, VP of Product at Acast, about building scalable advertising to...

14 Jul 202527min

Trailer | Let's Get Down to PodBiz

Trailer | Let's Get Down to PodBiz

Welcome to PodBiz: The Podcast About the Business of Podcasting. In this trailer episode, meet your hosts Norma Jean Belenky and John Kiernan, two podcast industry veterans with years of experience ac...

4 Jul 20251min

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