Rethinking Sales Strategies for Modern Markets with Loren Padelford
In today’s episode, I discuss how sales and marketing interact with Loren Padelford, a sales, marketing, cashflow, and revenue expert. You will learn: * The limitations of the predictable revenue play...
13 Jun 202442min
A Buyer-Centric Approach to Competitive Positioning
In today’s episode, I explore the different types of competitors you face and how you can position yourself against each of them. You will learn: * How different departments or groups in a company (e....
30 Mai 202431min
Arming Sales Teams To Win in the Market, with Brent Adamson
In today’s episode, Brent Adamson and I explore what works and what doesn't work on sales teams, and Brent’s ideas for how we should arm sales teams to go out and win in the market. My guest today is ...
16 Mai 202451min
The Role of Market Category in Differentiation
In today’s episode, I explore why market category is a good starting point for developing great positioning. You will learn: * Viewing your market category is context-setting for your products/company...
2 Mai 202418min
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
In today’s episode, I talk with a technology entrepreneur about lessons related to his product initially being mispositioned in the market and also the challenges of positioning both free and paid ver...
18 Apr 202434min
Why Positioning Does Not Make the Jump From Marketing to Sales
Welcome to Season 2! In today’s episode, I explore why positioning fails to make the jump from marketing to sales in many companies, and what common misconceptions and mistakes in positioning work sho...
3 Apr 202437min
A Marketers Guide To Using The Sales Pitch
Today, I’m going to discuss how to have consistent positioning and messaging across sales and marketing using tactics from my book Sales Pitch. You will learn: Why marketers at B2B companies should...
16 Nov 202323min
Mastering Strategy, Vision, and Positioning
It's frustrating to see the widespread misuse of business terminology in the corporate world. Terms such as strategy, positioning, and vision are frequently interchanged or confused. Today, I'll clari...
9 Nov 202320min
