Positioning with April Dunford

Every business wants to cash in on the latest trend, and for good reason. Trends can be powerful tools to enhance your positioning. However, it's crucial to recognize that not all trends are a univers...

2 Nov 202322min

Today, I will talk about how to address your competition, which is commonly mismanaged. Once again, you’ll see it all comes back to positioning and differentiated value. I’ll share with you: Why it’...

26 Okt 202323min

I get asked a lot by people about today’s topic on how to manage a positioning change within an organization. It applies to big and small companies and even those going through acquisitions.  In today...

19 Okt 202328min

Today, I’m joined by Bruno Aziza, who has an incredible background in data and technology and is a dear friend of mine. He has held previous positions at Google, Oracle, Microsoft, and AtScale. He’s c...

12 Okt 202342min

My next book, Sales Pitch, is finally out! I’ve been working on this project for quite some time now and am beyond excited to share it with you all!  If you’d like to support me and purchase the book,...

5 Okt 202334min

Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following: The definition o...

28 Sep 202324min

Today, I explore how to position your sales pitch storytelling arch. You’ll learn: What people get wrong when starting their sales pitch How not to start a sales pitch Why you should start your s...

21 Sep 202324min

Today, I share everything you need to know about how to use positioning in your sales qualification and discovery. I discuss:  The different forms of qualification and BANT criteria The difference ...

14 Sep 202322min