Building a Brand 101: A Step-by-Step Approach
This week, Aimee takes the mic solo for the very first time. In this special episode, she walks you through her personal 9-step framework for building a successful brand- from finding your purpose to...
13 Aug 202521min
From Start Up to Super Food: PerfectTed Unpacked
This week on the podcast, Aimee is joined by PerfectTed co-founder Marisa Poster to talk all things matcha. Marisa shares the inspiring story behind building one of the UK’s leading matcha brands, th...
6 Aug 20251h 1min
Pressure Makes Diamonds: The Fashion Show That Nearly Killed Us
In this episode, Aimee dives into the reality behind the phrase 'pressure makes diamonds.' From pulling off a full fashion show in just six weeks to launching a New York pop-up store at lightning spee...
30 Jul 202538min
Success, Setback and Starting Over: The story of a £35 Million Business in 7 years
On this week's episode Aimee sits down with Luxe Collective founder Ben Gallagher to talk through the highs and lows of running a self funded business. They dive into what it's really like working wi...
23 Jul 20251h 12min
Inside Manufacturing: What They Don’t Tell You About Red Flags (Until It’s Too Late)
On this week’s episode of PodMuse, Aimee dives into the world of manufacturing- from the perspective of a startup founder navigating production for the very first time to scaling with trusted partner...
16 Jul 202537min
She Was Offered £33K to Go Blonde! And, That’s Not Even the Worst Part
Isobel Lorna is a British luxury lifestyle content creator and the founder of Voir Social, a TikTok-focused creative agency based in London. With over 1.6 million followers across TikTok and Instagram...
9 Jul 20251h 14min
