S5 E6: Navigating PR in an Election Year with David Fuscus
As the United States gears up for a significant presidential election, the political climate has become an omnipresent factor influencing journalism and PR strategies. David Fuscus, CEO of Xenophon St...
26 Sep 202421min
S5 E5: People-Centric PR: Why Understanding Your Audience is Critical
In the dynamic world of brand marketing, integrating the voices of consumers is not just a best practice — it's a necessity. In this episode, Jen Belcastro and Bill Southard explain why listening to t...
12 Sep 202424min
S5 E4: The Power of Cause Marketing with Lauren Reed
Lauren Reed-Williams has a passion for creating PR campaigns that not only drive business success but also make a meaningful difference in the community. In this episode, she discusses the significanc...
29 Aug 202424min
S5 E3: Practical and Ethical Implications of Generative AI with Nick Leighton
Nick Leighton returns to the podcast to discuss the evolving landscape of Generative AI and its impact on marketing and public relations.Gen AI represents a significant departure from traditional cont...
15 Aug 202419min
S5 E2: Change Management and Leadership Communication with Marjaana Toiminen
In the world of change management, having a well-crafted narrative is essential for guiding leaders and employees through times of transition. Marjaana Toiminen, Head of Change Management at Ellun Kan...
1 Aug 202416min
S5 E1: Building Brands from the Inside Out with Bill Southard of Southard Communications
In response to changing demand, public relations agencies must continuously evolve their service offerings to meet client needs. They must adapt to new market dynamics and emerging trends to remain co...
18 Jul 202426min
S4 E12: Reacting to Controversial Topics with Abbie Fink
In a world inundated with controversy, the age-old adage of "silence is golden" no longer holds true. The role of PR professionals is evolving to not only manage crises but also to companies on when a...
20 Jun 202433min
S4 E11: PRGN Hong Kong Conference with Andy See, Joanne Chan, and Gábor Jelinek
In May 2024, members of the Public Relations Global Network gathered in Hong Kong for their Spring Conference. In this episode, outgoing PRGN President Andy See from Malaysia, Hong Kong member and con...
6 Jun 202422min
