S4 E10: The Green Claims Directive: Re-establishing Trust in Sustainability Communication with Martin Lucander
Sustainability communication has become a core component of modern corporate trust-building, as consumers increasingly prioritize businesses that demonstrate a commitment to sustainability. In this ep...
16 Mai 202426min
S4 E9: Building a Communications Team: The Client Perspective with Leeza Hoyt and James Mowdy
In this episode, Abbie Fink talks with Leeza Hoyt and James Mowdy about the client perspective on building a communications team and working with an external public relations agency. James shares his ...
2 Mai 202421min
S4 E8: Communication Best Practices for M&A Deal Success with Brad Kostka
Effective communication is crucial for success in mergers and acquisitions, as it helps to build trust, transparency, and alignment between the parties involved. Brad Kostka of RoopCo discusses the im...
18 Apr 202417min
S4 E7: Measuring Quality in Sustainability Reporting with Ariane Hofstetter
Ariane Hofstetter discusses the importance of sustainability reporting and what goes into creating a quality sustainability report. A sustainability report is not just a marketing brochure but an offi...
4 Apr 202422min
S4 E6: Sustainability Awards with Michael Diegelmann
Michael Diegelmann, co-founder of the Global ESG Monitor, discusses the role of award programs in recognizing and promoting sustainability efforts. He highlights the importance of awards having a clea...
21 Mar 202420min
S4 E5: Embracing AI in Public Relations with Nick Leighton
In this episode, Nick Leighton discusses the role of AI in public relations and how it has revolutionized the industry. He walks through a typical PR campaign and explains how AI can be used at each s...
7 Mar 202422min
S4 E4: The Intersection of Public Relations and Public Policy with Chip Taylor
Public policy, public affairs, and public relations are interconnected fields that shape the relationship between government, civil society, and the public. In this episode, Chip Taylor discusses the ...
22 Feb 202420min
S4 E3: The Power of Integrated Marketing with Deborah Spencer of the Castle Group
The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic appr...
8 Feb 202418min
