Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(275)

Authenticity Isn’t a Buzzword, It’s a Business Model

Authenticity Isn’t a Buzzword, It’s a Business Model

What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real? In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the o...

8 Jul 202529min

Name, Blame, and Damage Control

Name, Blame, and Damage Control

Your reputation is your most valuable asset — but also the most fragile. In today’s world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But re...

1 Jul 202527min

Media Literacy in the Age of Misinformation

Media Literacy in the Age of Misinformation

Is your media diet making you smarter? Or just more stubborn? In this episode, we sit down with senior communicator and former journalist Mark Burey to explore how the collapse of shared truth is res...

24 Jun 202527min

Public Relations: Independent Function or Marketing Tool?

Public Relations: Independent Function or Marketing Tool?

Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up strong opinions in boardrooms, agencies, and comms ...

17 Jun 202528min

The Missing Channel in Your PR Strategy

The Missing Channel in Your PR Strategy

Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone’s watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reput...

10 Jun 202529min

Zambia’s Public Relations Revolution

Zambia’s Public Relations Revolution

What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms? In this episode, we t...

2 Jun 202523min

Employee Engagement Inside PR: What the Research Reveals

Employee Engagement Inside PR: What the Research Reveals

Employee engagement is evolving — and the old assumptions no longer hold. Today, workers want more than a paycheck. They want growth, flexibility, and to feel like their voices matter. In this episode...

27 Mai 202526min

British Voices, American Ears: A Shift in News Consumption

British Voices, American Ears: A Shift in News Consumption

More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their ow...

20 Mai 202526min

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