Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(268)

Welcome CoHost Farzana Baduel - Season Four Trailer

Welcome CoHost Farzana Baduel - Season Four Trailer

Send us a note about this episode. We'll reply and thank you on a future episode Curzon Public Relations CEO, Farzana Baduel, joins the world’s most-listened-to PR podcast, as Guest Resident Co-Host! ...

28 Mar 20251min

The Science of How to Talk Like Ted

The Science of How to Talk Like Ted

Send us a note about this episode. We'll reply and thank you on a future episode Ideas shape the world, but only when they’re communicated effectively. Some individuals have a remarkable ability to pr...

25 Mar 202529min

The Words We Need: Communicating with Someone in Times of Grief and Tragedy

The Words We Need: Communicating with Someone in Times of Grief and Tragedy

Send us a note about this episode. We'll reply and thank you on a future episode This episode is in honour of Podcasthon and in support of the Canadian Cancer Society When facing a life-altering cance...

18 Mar 202532min

Case Study: Rethinking Community Engagement in the Global Southeast

Case Study: Rethinking Community Engagement in the Global Southeast

Send us a note about this episode. We'll reply and thank you on a future episode What if the key to development isn’t learning more—but unlearning first? In this episode, we explore how rural communi...

11 Mar 202531min

How AI is Learning to Understand Human Emotions (Polyvagel Theory)

How AI is Learning to Understand Human Emotions (Polyvagel Theory)

Send us a note about this episode. We'll reply and thank you on a future episode In a world where technology is increasingly intertwined with human emotions, a new frontier is emerging—artificial inte...

4 Mar 202527min

FLASHBACK SUNDAY - PRSA’s Strategy to Out-Communicate Misinformation

FLASHBACK SUNDAY - PRSA’s Strategy to Out-Communicate Misinformation

Send us a note about this episode. We'll reply and thank you on a future episode This episode originally published in May 2024. At the end of 2023, PRSA assembled a group of 25 senior communicators fr...

2 Mar 202525min

How to Build a Personal Brand That Opens Doors

How to Build a Personal Brand That Opens Doors

Send us a note about this episode. We'll reply and thank you on a future episode Personal branding isn’t just for influencers or CEOs—it’s for anyone who wants to stand out, build trust, and create ne...

25 Feb 202526min

Why Your PR Plan is Gathering Dust… and How to Fix it

Why Your PR Plan is Gathering Dust… and How to Fix it

Send us a note about this episode. We'll reply and thank you on a future episode Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone. Guest Michelle...

18 Feb 202526min

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