Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(268)

A Close Examination of Each of the Major Social Media Channels in 2024

A Close Examination of Each of the Major Social Media Channels in 2024

Send us a note about this episode. We'll reply and thank you on a future episode This episode examines the current state of each of the big social media channels. Which platforms are the most used? W...

28 Apr 202424min

The Rise of Virtual Influencers and Global Engagement

The Rise of Virtual Influencers and Global Engagement

Send us a note about this episode. We'll reply and thank you on a future episode Frankie is the dinosaur that went digital. The emergence and impact of virtual influencers can be seen in the United N...

21 Apr 202424min

Exploring the Agile Framework for Communications

Exploring the Agile Framework for Communications

Send us a note about this episode. We'll reply and thank you on a future episode In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and n...

14 Apr 202421min

Beyond the Script: Effective Customer Service Communication

Beyond the Script: Effective Customer Service Communication

Send us a note about this episode. We'll reply and thank you on a future episode In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business suc...

7 Apr 202429min

Setting the Rules: Why and How to Regulate AI in Public Relations

Setting the Rules: Why and How to Regulate AI in Public Relations

Send us a note about this episode. We'll reply and thank you on a future episode What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this epi...

31 Mar 202424min

The Power of Podcasts for Developing Brand Affinity

The Power of Podcasts for Developing Brand Affinity

Send us a note about this episode. We'll reply and thank you on a future episode Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast tha...

24 Mar 202425min

The Strategic Storyteller

The Strategic Storyteller

Send us a note about this episode. We'll reply and thank you on a future episode Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In ...

17 Mar 202421min

The Legal Implications of Employee Reviews

The Legal Implications of Employee Reviews

Send us a note about this episode. We'll reply and thank you on a future episode In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and...

10 Mar 202423min

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