A Close Examination of Each of the Major Social Media Channels in 2024
This episode examines the current state of each of the big social media channels. Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their e...
28 Apr 202424min
The Rise of Virtual Influencers and Global Engagement
Frankie is the dinosaur that went digital. The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named F...
21 Apr 202424min
Exploring the Agile Framework for Communications
In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communica...
14 Apr 202421min
Beyond the Script: Effective Customer Service Communication
In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences...
7 Apr 202429min
Setting the Rules: Why and How to Regulate AI in Public Relations
What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of for...
31 Mar 202424min
The Power of Podcasts for Developing Brand Affinity
Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators. In this episode Tyler sha...
24 Mar 202425min
The Strategic Storyteller
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative ...
17 Mar 202421min
The Legal Implications of Employee Reviews
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on...
10 Mar 202423min
