Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(275)

The Sin of Slow in Crisis Communications

The Sin of Slow in Crisis Communications

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus Deringe...

2 Mai 202123min

From the Language of Science to the Language of People

From the Language of Science to the Language of People

There has never been a more important time for good science communication. Not only is it important for us to understand the value of evidence-based solutions but to actually understand the fallibilit...

25 Apr 202122min

How to Be a Great Podcast Guest

How to Be a Great Podcast Guest

Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are two million podcasts worldwide right now and counting. And lots of them need gue...

18 Apr 202125min

The Invention of Color

The Invention of Color

As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create colour palettes (or color in America). We know that story… but here’s the one we don’t ...

11 Apr 202122min

The Epigenetics of Leadership

The Epigenetics of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 4 The emerging science of epigenetics explains how our lifestyle and environment have influence on our gene expression over time. It’s a growing field of res...

4 Apr 202121min

Communicating with Elite Performers

Communicating with Elite Performers

LEADERSHIP COMMUNICATIONS SERIES - Episode 3 There are many articles written by psychologists about the “theory” of working with elite-level performers; extremely few people actually get to do it. Duf...

28 Mar 202120min

You Want a Seat at the Table? Earn it

You Want a Seat at the Table? Earn it

LEADERSHIP COMMUNICATIONS SERIES - Episode 2 Communications professionals have long stated they “want a seat at the table,” meaning communications needs to be part of the executive decision-making fun...

21 Mar 202122min

The Trust Trifecta of Leadership

The Trust Trifecta of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 1 There is substantial evidence that cultures of high trust outperform those where trust is low. There’s less employee turnover, higher employee engagement, ...

14 Mar 202121min

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