Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(275)

The Psychology of Giving and Receiving Feedback

The Psychology of Giving and Receiving Feedback

Adopting a growth mindset, as opposed to a fixed mindset, is one of the best strategies for accepting and giving constructive feedback. A growth mindset thrives on challenge and sees failure, not as e...

7 Mar 202121min

Is it Better to be Street-Smart or Book-Smart in PR?

Is it Better to be Street-Smart or Book-Smart in PR?

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, ...

28 Feb 202119min

Communication Strategies when De-escalation is Needed

Communication Strategies when De-escalation is Needed

Those who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right training. Police Officers, Security Guards, front-line health care...

21 Feb 202120min

When the Words Mean Nothing – and the Message Means Everything

When the Words Mean Nothing – and the Message Means Everything

You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s lyrics are in no language – total and utter nonsense. It was a sma...

14 Feb 202119min

11 Capabilities of a Communications Professional or Team

11 Capabilities of a Communications Professional or Team

The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as t...

7 Feb 202119min

The Success of Digital News Start-ups

The Success of Digital News Start-ups

According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could be a welcome sign that local news may survive after all. As many legacy news outl...

31 Jan 202122min

Exploring the Impacts of COVID-19 on Health Care Communications Professionals

Exploring the Impacts of COVID-19 on Health Care Communications Professionals

In a special report, authors Anne Gregory, Ph.D., Bill Nichols, Ph.D., and Professor John Underwood examine the impacts of the COVID-19 pandemic for professional communicators in the English Nationa...

24 Jan 202125min

Stirring the Right Pot

Stirring the Right Pot

Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress. A few weeks ago, between Christmas and New Year’s, on...

17 Jan 202120min

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