Why Brands are Too Serious… and Paying the Price
Can a joke really sell a brand? Or save it from sameness? Most campaigns sound the same because they’re afraid to sound wrong. Safe language, serious faces, purpose-heavy messages that all blur togeth...
17 Feb 21min
When Your Message is Consistent, But Your Audience Isn’t
You can be the same person across every channel. Your social media accounts. Your YouTube. Your newsletter. Your blog. The same principles. The same voice. Often even the same message. And many of t...
10 Feb 20min
The New LinkedIn: How Reach Actually Works now
You’re using LinkedIn wrong Not because you’re not smart… you are. It’s because you’re using yesterday’s LinkedIn. The platform is changing fast. The feed has changed, and the rules for reach have c...
3 Feb 23min
Is Silence Still Strategic When the World’s on Fire?
When the streets erupt, the headlines explode, and public pressure hits boiling point… can business leaders still afford to say nothing? In this episode tackle the growing tension between corporate ...
30 Jan 14min
How Personal Branding is Changing… and What You Need to Do Now
Personal branding is changing in real time. The first impression is no longer a handshake or a conversation. It is a clip you did not choose, a post someone else shared, a comment you left, or a quote...
27 Jan 17min
The Mark Carney Mic Drop in Davos
Canadian Prime Minister Mark Carney stood up in Davos and didn’t waste words. He gave a speech that cut through the noise. The room stood. The world noticed. He said, “If you're not at the table, yo...
23 Jan 25min
How to Compete for Attention in a Distracted World
PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is what happens after the click, after the view, after the impression. If your audience...
20 Jan 22min
Is Davos Still a Forum? Or Just a Stage?
In this week’s The Week UnSpun, the panel takes on three high-stakes stories where influence, identity, and global perception collide. First, the team unpacks the latest flashpoint over Greenland, w...
16 Jan 17min
