Why Selling Time Is Killing Your Public Relations Agency
Every PR firm knows the drill. Client says here's my budget. Firm divides by twelve. Monthly retainer, same amount, January through December, whether the work demands it or not. Need a press release?...
14 Apr 22min
People Don’t Resist Change, They Resist Being Changed
Most communicators assume that if people reject a message, they must not understand it. Lord David Evans argues the opposite. Backlash often isn’t confusion. It’s threat. When people feel insecure, un...
7 Apr 18min
The New Role of Public Relations | Ipsos
Public relations used to be seen as the function that shaped the message after the decisions were made. That is not enough anymore. In a world shaped by geopolitical shocks, cultural division, AI disr...
31 Mar 23min
Why Public Relations Still Has a Leadership Problem
Communications is often described as a female-led profession, but that label can hide a harder truth. Women may make up much of the industry, yet the balance often shifts when it comes to senior leade...
24 Mar 21min
Visual Drift: Why Brands Stop Looking Like Themselves
You know that feeling when you look at your own brand and it somehow doesn’t feel like you anymore? The logo is the same, the words are mostly right, and the message is still “on brand”… but the visua...
17 Mar 22min
Synthetic Populations & Their Impacts on Public Relations
What if the best market research started by IGNORING what people say? What if, instead, you started modeling them based on proven behaviour? Right down to the regional level? And what if political pol...
10 Mar 16min
The 7 Reputation Drivers Every Leader Should Know
In today’s world, PR leaders need to build and protect their brand’s reputation in an AI-shaped, polarized world, where owned media matters more than ever. Reputation is no longer a soft metric but a...
3 Mar 22min
Public Relations in the Age of Insularity
Trust used to flow upward. To experts, institutions, and authority. Then it shifted to “people like me.” Now even that circle is tightening. The 2026 Edelman Trust Barometer reveals a growing insul...
24 Feb 21min
