Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(267)

Public Relations in the Age of Insularity

Public Relations in the Age of Insularity

Send us a note about this episode. We'll reply and thank you on a future episode Trust used to flow upward. To experts, institutions, and authority. Then it shifted to “people like me.” Now even tha...

24 Feb 21min

Why Brands are Too Serious… and Paying the Price

Why Brands are Too Serious… and Paying the Price

Send us a note about this episode. We'll reply and thank you on a future episode Can a joke really sell a brand? Or save it from sameness? Most campaigns sound the same because they’re afraid to sound...

17 Feb 21min

When Your Message is Consistent, But Your Audience Isn’t

When Your Message is Consistent, But Your Audience Isn’t

Send us a note about this episode. We'll reply and thank you on a future episode You can be the same person across every channel. Your social media accounts. Your YouTube. Your newsletter. Your blog....

10 Feb 20min

The New LinkedIn: How Reach Actually Works now

The New LinkedIn: How Reach Actually Works now

Send us a note about this episode. We'll reply and thank you on a future episode You’re using LinkedIn wrong Not because you’re not smart… you are. It’s because you’re using yesterday’s LinkedIn. Th...

3 Feb 23min

Is Silence Still Strategic When the World’s on Fire?

Is Silence Still Strategic When the World’s on Fire?

Send us a note about this episode. We'll reply and thank you on a future episode When the streets erupt, the headlines explode, and public pressure hits boiling point… can business leaders still affor...

30 Jan 14min

How Personal Branding is Changing… and What You Need to Do Now

How Personal Branding is Changing… and What You Need to Do Now

Send us a note about this episode. We'll reply and thank you on a future episode Personal branding is changing in real time. The first impression is no longer a handshake or a conversation. It is a cl...

27 Jan 17min

The Mark Carney Mic Drop in Davos

The Mark Carney Mic Drop in Davos

Send us a note about this episode. We'll reply and thank you on a future episode Canadian Prime Minister Mark Carney stood up in Davos and didn’t waste words. He gave a speech that cut through the noi...

23 Jan 25min

How to Compete for Attention in a Distracted World

How to Compete for Attention in a Distracted World

Send us a note about this episode. We'll reply and thank you on a future episode PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is wha...

20 Jan 22min

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