Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(267)

Crisis Communication Gaps: What CEOs Aren't Saying

Crisis Communication Gaps: What CEOs Aren't Saying

Send us a note about this episode. We'll reply and thank you on a future episode Every comms professional knows the playbook. A crisis hits, you move fast. Holding statement, talking points, media pla...

21 Apr 22min

Why Selling Time Is Killing Your Public Relations Agency

Why Selling Time Is Killing Your Public Relations Agency

Send us a note about this episode. We'll reply and thank you on a future episode Every PR firm knows the drill. Client says here's my budget. Firm divides by twelve. Monthly retainer, same amount, Jan...

14 Apr 22min

People Don’t Resist Change, They Resist Being Changed

People Don’t Resist Change, They Resist Being Changed

Send us a note about this episode. We'll reply and thank you on a future episode Most communicators assume that if people reject a message, they must not understand it. Lord David Evans argues the opp...

7 Apr 18min

The New Role of Public Relations | Ipsos

The New Role of Public Relations | Ipsos

Send us a note about this episode. We'll reply and thank you on a future episode Public relations used to be seen as the function that shaped the message after the decisions were made. That is not eno...

31 Mar 23min

Why Public Relations Still Has a Leadership Problem

Why Public Relations Still Has a Leadership Problem

Send us a note about this episode. We'll reply and thank you on a future episode Communications is often described as a female-led profession, but that label can hide a harder truth. Women may make up...

24 Mar 21min

Visual Drift: Why Brands Stop Looking Like Themselves

Visual Drift: Why Brands Stop Looking Like Themselves

Send us a note about this episode. We'll reply and thank you on a future episode You know that feeling when you look at your own brand and it somehow doesn’t feel like you anymore? The logo is the sam...

17 Mar 22min

Synthetic Populations & Their Impacts on Public Relations

Synthetic Populations & Their Impacts on Public Relations

Send us a note about this episode. We'll reply and thank you on a future episode What if the best market research started by IGNORING what people say? What if, instead, you started modeling them based...

10 Mar 16min

The 7 Reputation Drivers Every Leader Should Know

The 7 Reputation Drivers Every Leader Should Know

Send us a note about this episode. We'll reply and thank you on a future episode In today’s world, PR leaders need to build and protect their brand’s reputation in an AI-shaped, polarized world, where...

3 Mar 22min

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