Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(274)

Networking: Effective Communication at Those Big Events

Networking: Effective Communication at Those Big Events

This episode first published in July 2024. Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are frequen...

24 Mai 27min

Why Communication is a Navy Seal's Greatest Asset

Why Communication is a Navy Seal's Greatest Asset

This episode first published in January 2025. Communication is the most important weapon a Navy SEAL can carry. More vital than physical strength, endurance, or even firepower. I was in Salt Lake Cit...

23 Mai 19min

Nudge Theory | Rory Sutherland

Nudge Theory | Rory Sutherland

This episode was first published in May 2021. Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and...

22 Mai 28min

The Confidence Gap Is a Room Problem, Not a YOU Problem

The Confidence Gap Is a Room Problem, Not a YOU Problem

You’ve been in that room. Maybe you are in it right now. The table is full, the voices are loud, and somewhere between the agenda and the first agenda item, you go quiet. Not because you don't know wh...

19 Mai 22min

How Behavioral Science Can help PR Pros Understand Motivation and Decision-Making

How Behavioral Science Can help PR Pros Understand Motivation and Decision-Making

Your client is wrong. You know it. They know it, somewhere underneath the certainty. And you have two choices. You can tell them they're wrong, which will end the conversation and cost you the relati...

12 Mai 19min

AI vs Social Media. Which do we Trust More?

AI vs Social Media. Which do we Trust More?

50 percent. That's how much of the global population now trusts generative AI when searching for information about companies and brands. More than Instagram. More than Facebook. More than social medi...

5 Mai 21min

Why Misalignment from Senior Leadership Rolls Downhill

Why Misalignment from Senior Leadership Rolls Downhill

Your Organisation says it's aligned. It probably isn't. And the problem starts at the top. Zora Artis and Wayne Aspland have spent 7 years studying the gap between what leadership teams say they're do...

28 Apr 21min

Crisis Communication Gaps: What CEOs Aren't Saying

Crisis Communication Gaps: What CEOs Aren't Saying

Every comms professional knows the playbook. A crisis hits, you move fast. Holding statement, talking points, media plan, stakeholder map. You do it well because you've trained for it. You bring the p...

21 Apr 22min

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