Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(267)

The History of Color

The History of Color

Send us a note about this episode. We'll reply and thank you on a future episode This episode first published in April, 2021 We haven't always seen color the same way. Pink used to be for men. Blue fo...

25 Mai 22min

Networking: Effective Communication at Those Big Events

Networking: Effective Communication at Those Big Events

Send us a note about this episode. We'll reply and thank you on a future episode This episode first published in July 2024. Those big networking events. Many of us enjoy those but the repetitive small...

24 Mai 27min

Why Communication is a Navy Seal's Greatest Asset

Why Communication is a Navy Seal's Greatest Asset

Send us a note about this episode. We'll reply and thank you on a future episode This episode first published in January 2025. Communication is the most important weapon a Navy SEAL can carry. More vi...

23 Mai 19min

Nudge Theory | Rory Sutherland

Nudge Theory | Rory Sutherland

Send us a note about this episode. We'll reply and thank you on a future episode This episode was first published in May 2021. Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard ...

22 Mai 28min

The Confidence Gap Is a Room Problem, Not a YOU Problem

The Confidence Gap Is a Room Problem, Not a YOU Problem

Send us a note about this episode. We'll reply and thank you on a future episode You’ve been in that room. Maybe you are in it right now. The table is full, the voices are loud, and somewhere between ...

19 Mai 22min

How Behavioral Science Can help PR Pros Understand Motivation and Decision-Making

How Behavioral Science Can help PR Pros Understand Motivation and Decision-Making

Send us a note about this episode. We'll reply and thank you on a future episode Your client is wrong. You know it. They know it, somewhere underneath the certainty. And you have two choices. You can...

12 Mai 19min

AI vs Social Media. Which do we Trust More?

AI vs Social Media. Which do we Trust More?

Send us a note about this episode. We'll reply and thank you on a future episode 50 percent. That's how much of the global population now trusts generative AI when searching for information about comp...

5 Mai 21min

Why Misalignment from Senior Leadership Rolls Downhill

Why Misalignment from Senior Leadership Rolls Downhill

Send us a note about this episode. We'll reply and thank you on a future episode Your Organisation says it's aligned. It probably isn't. And the problem starts at the top. Zora Artis and Wayne Aspland...

28 Apr 21min

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