Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(267)

The Mamdani Effect: Can TikTok Win a Mayoral Race?

The Mamdani Effect: Can TikTok Win a Mayoral Race?

Send us a note about this episode. We'll reply and thank you on a future episode Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional s...

24 Okt 202522min

Is Attention the New Currency in Public Relations?

Is Attention the New Currency in Public Relations?

Send us a note about this episode. We'll reply and thank you on a future episode Is attention the new currency? Politicians, brands, influencers, even your neighbor’s viral TikTok are all competing fo...

21 Okt 202524min

What’s the Point of Public Relations if You Can’t Prove it Worked?

What’s the Point of Public Relations if You Can’t Prove it Worked?

Send us a note about this episode. We'll reply and thank you on a future episode The call for better measurement in public relations is not new. For decades, leaders in the field have warned that coun...

14 Okt 202522min

Answer Engine Optimization (AEO) is here… is Public Relations Ready?

Answer Engine Optimization (AEO) is here… is Public Relations Ready?

Send us a note about this episode. We'll reply and thank you on a future episode Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, wit...

7 Okt 202524min

Public Relations for Hispanic Audiences

Public Relations for Hispanic Audiences

Send us a note about this episode. We'll reply and thank you on a future episode Getting Hispanic communications wrong is not just a slip. It can cost brands credibility, trust, and millions in wasted...

30 Sep 202524min

The Dangerous Echo of Polarized Voices

The Dangerous Echo of Polarized Voices

Send us a note about this episode. We'll reply and thank you on a future episode What happens when your newsfeed becomes a battlefield? In the US and UK, political leaders trade accusations, social me...

23 Sep 202523min

Beyond SEO: Understanding Answer Engine Optimization (AEO)

Beyond SEO: Understanding Answer Engine Optimization (AEO)

Send us a note about this episode. We'll reply and thank you on a future episode Google Search still holds about 90% of global search volume as of mid‑2025, but change is underway as more users begin ...

16 Sep 202523min

The Hidden Reason Women are Leaving Public Relations

The Hidden Reason Women are Leaving Public Relations

Send us a note about this episode. We'll reply and thank you on a future episode More women are now leaving the PR industry because of perimenopause and menopause than because of childbirth. That’s a...

9 Sep 202525min

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