Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(274)

Is AI Quietly Rewriting Your Brand?

Is AI Quietly Rewriting Your Brand?

AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesse...

18 Nov 202523min

BBC’s Trump Edit – Mistake or Malice?

BBC’s Trump Edit – Mistake or Malice?

Is the BBC losing its grip on journalistic credibility? Or is it being pushed? This episode of The Week Unspun unpacks a chaotic week in media and politics with sharp insight from PR veterans Farzan...

14 Nov 202523min

How Cultural Intelligence Shapes Great Public Relations

How Cultural Intelligence Shapes Great Public Relations

In public relations, success often depends on one quiet skill: knowing how to adapt. The best communicators read the room, sense the temperature, and adjust their tone without losing their message. I...

11 Nov 202523min

Is AI the Newest Entry on Your Public Relations Org Chart?

Is AI the Newest Entry on Your Public Relations Org Chart?

In this audience-driven “mailroom” episode of The Week Spun, the conversation opens with a provocative idea from the PRovoke Summit: AI is now being discussed in full-time equivalent (FTE) terms, sign...

7 Nov 202523min

The LinkedIn Confidence Gap for Public Relations Pros

The LinkedIn Confidence Gap for Public Relations Pros

Afraid of posting on LinkedIn? You’re not alone, and it’s not about time or talent, it’s about confidence. In this episode we look at why communicators, especially women, struggle to show up confident...

4 Nov 202522min

Rebranding Climate: Alarmism vs. Optimism in PR

Rebranding Climate: Alarmism vs. Optimism in PR

What do a billionaire climate pivot, AI-fueled layoffs, and a scandalous Italian election have in common? They all got the PR treatment in this episode. Farzana Baduel, David Gallagher, and Doug Dow...

31 Okt 202521min

Flattered to Death: The AI Sycophant in the Room

Flattered to Death: The AI Sycophant in the Room

We live in a moment where artificial intelligence can write our emails, plan our meetings, even give us life advice. But here’s the problem: these systems are often too agreeable for our own good. The...

28 Okt 202524min

The Mamdani Effect: Can TikTok Win a Mayoral Race?

The Mamdani Effect: Can TikTok Win a Mayoral Race?

Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling? This week we unpack the “Mamdani effect” how Zohran Mamdani is rew...

24 Okt 202522min

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