
The Mamdani Effect: Can TikTok Win a Mayoral Race?
Send us a note about this episode. We'll reply and thank you on a future episode Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional s...
24 Okt 202522min

Is Attention the New Currency in Public Relations?
Send us a note about this episode. We'll reply and thank you on a future episode Is attention the new currency? Politicians, brands, influencers, even your neighbor’s viral TikTok are all competing fo...
21 Okt 202524min

What’s the Point of Public Relations if You Can’t Prove it Worked?
Send us a note about this episode. We'll reply and thank you on a future episode The call for better measurement in public relations is not new. For decades, leaders in the field have warned that coun...
14 Okt 202522min

Answer Engine Optimization (AEO) is here… is Public Relations Ready?
Send us a note about this episode. We'll reply and thank you on a future episode Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, wit...
7 Okt 202524min

Public Relations for Hispanic Audiences
Send us a note about this episode. We'll reply and thank you on a future episode Getting Hispanic communications wrong is not just a slip. It can cost brands credibility, trust, and millions in wasted...
30 Sep 202524min

The Dangerous Echo of Polarized Voices
Send us a note about this episode. We'll reply and thank you on a future episode What happens when your newsfeed becomes a battlefield? In the US and UK, political leaders trade accusations, social me...
23 Sep 202523min

Beyond SEO: Understanding Answer Engine Optimization (AEO)
Send us a note about this episode. We'll reply and thank you on a future episode Google Search still holds about 90% of global search volume as of mid‑2025, but change is underway as more users begin ...
16 Sep 202523min

The Hidden Reason Women are Leaving Public Relations
Send us a note about this episode. We'll reply and thank you on a future episode More women are now leaving the PR industry because of perimenopause and menopause than because of childbirth. That’s a...
9 Sep 202525min




















