Is Attention the New Currency in Public Relations?
Is attention the new currency? Politicians, brands, influencers, even your neighbor’s viral TikTok are all competing for the same scarce resource: your focus. But attention is slippery. It can make y...
21 Okt 202524min
What’s the Point of Public Relations if You Can’t Prove it Worked?
The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and advertising value equivalents is not enough. Yet her...
14 Okt 202522min
Answer Engine Optimization (AEO) is here… is Public Relations Ready?
Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find in...
7 Okt 202524min
Public Relations for Hispanic Audiences
Getting Hispanic communications wrong is not just a slip. It can cost brands credibility, trust, and millions in wasted campaigns. Too often, companies think a simple translation is enough, only to fi...
30 Sep 202524min
The Dangerous Echo of Polarized Voices
What happens when your newsfeed becomes a battlefield? In the US and UK, political leaders trade accusations, social media thrives on outrage, and communities are left simmering in distrust. What used...
23 Sep 202523min
Beyond SEO: Understanding Answer Engine Optimization (AEO)
Google Search still holds about 90% of global search volume as of mid‑2025, but change is underway as more users begin turning to AI. AI search is rewriting the rules of discovery, and PR needs to ad...
16 Sep 202523min
The Hidden Reason Women are Leaving Public Relations
More women are now leaving the PR industry because of perimenopause and menopause than because of childbirth. That’s a staggering, often invisible, that’s shift happening right at the top. It’s not b...
9 Sep 202525min
What Kind of Public Relations Industry Will Gen Z Inherit?
PR really is at a crossroads… we’ve got old playbooks and new players coming in who want to change the rules. In its report Mind the Gap, USC’s Center for Public Relations reveals sharp divides betwe...
2 Sep 202524min
