Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?
"_Africa is a resource-rich continent, specialising in fuel, mineral and agricultural exports… [It] exports proportionally more primary products than most other regions… However, African countries cur...
13 Sep 20231h 1min
Ep.034 - MUSTARD journey update - venture launches, raising and 'Barbie budgets'!
Andrew and Ndubuisi use this episode to expose the goings on behind the scenes at MUSTARD. They take stock, reflect on the team’s growth to date, and outline some of the plans for venture launches and...
9 Aug 202356min
Ep.033 - Dev agency "investor" models: the beef between founders and engineers
As the cost of engineers has risen and stable apps have become more important to early startup success, surely the growth of dev agencies allowing founders to pay for product builds with equity instea...
2 Aug 202351min
Ep.032 - Can celebrity appeal and money beat narratives in our attention economies?
In today’s attention-focused commercial landscape does a celebrity co-founder or investor guarantee success? Would Mo Salah and an Egyptian startup equal global success? If so, why did Beyonce - one o...
26 Jul 202352min
Ep.031 - The hero’s journey: how founders and Africa can use it to their advantage
We have all experienced and been made aware of the hero’s journey story arc, whether or not we have actually yet come across its name. Its story outline is present in the films we’ve watched, the book...
19 Jul 202350min
Ep.030 - How we think narratives can play a key role in capital raising
Despite what some might eloquently pronounce in a TED talk, when it comes to the nitty-gritty of raising capital, is there any place for something as ‘airy-fairy’ as narratives?Speak to enough founder...
12 Jul 202354min
Ep.029 - Do we struggle to picture Africa in a global setting, and does this hold Africa back?
What comes to our minds when someone mentions “Africa”? Assuming most have moved past thoughts of Band Aid, have these been replaced with those that are more commercial in nature? Are there any inspir...
5 Jul 202358min
Ep.028 - What are ‘authentic’ brands, and how are Africans relating with them?
The term ‘authentic brand’ has become a cliche over the last two decade or so, to the point that some imply that most brands that were built beforehand were and are lacking in it. But does anyone ever...
28 Jun 20231h 2min
