Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands. We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa. bymustard.com; @onlybymustard

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Episoder(45)

Ep.027 - Apple's Vision Pro: how products can reveal a brand's real philosophy

Ep.027 - Apple's Vision Pro: how products can reveal a brand's real philosophy

At Apple’s most recent WWDC event the Vision Pro - their new augmented and virtual reality headset - was finally revealed, which many commentators believe will bring about mass consumer adoption in it...

21 Jun 20231h

Ep. 026 - On second thought, is our purpose and work about more than just Africa?

Ep. 026 - On second thought, is our purpose and work about more than just Africa?

For as long as we can remember our mission and messaging at Mustard has been centred on Africa. We have been striving to create brands that stem from the continent, with the intent of changing its per...

14 Jun 202353min

Ep.025 - When it comes to products - is there anything new or ‘innovative’ under the sun?

Ep.025 - When it comes to products - is there anything new or ‘innovative’ under the sun?

We often encounter investors, people in tech media and others members of the public, who speak passionately about wanting to invest, cover and revere startups who are making genuine product innovation...

7 Jun 202353min

Ep.024 - Are we just about brands and perceptions, what about products?

Ep.024 - Are we just about brands and perceptions, what about products?

We talk about brands a lot at Mustard, so much so, many we come across struggle to believe that we were started off as a group of engineers focused on building physical products with founders. Further...

31 Mai 202352min

Ep.023 - Can Africa compete? Or will AI developments push Africa further behind?

Ep.023 - Can Africa compete? Or will AI developments push Africa further behind?

Regardless of whether or not you think AI will eventually destroy humanity, you would likely agree that key parts of our technological landscape are being shifted by it. But given that Africa is perce...

24 Mai 202359min

Ep.022 - Fast-moving AI and the philosophy of its regulation

Ep.022 - Fast-moving AI and the philosophy of its regulation

Most will likely agree that Open AI’s Chat-GPT has quickly changed the technology landscape, but its rapid integration to SaaS tools and mention of getting a connection to live Internet data has cause...

17 Mai 202355min

Ep.021 - How your narrative sets your company culture, direction and 'soul'

Ep.021 - How your narrative sets your company culture, direction and 'soul'

In this episode Ndubuisi and second-time podcast guest and Catena co-founder Ricardo Tannus, think through the conclusion of Tripp Mickle’s book ‘After Steve: How Apple Became a Trillion-dollar Compan...

10 Mai 20231h 7min

Ep.020 - Africa's unusual and unused competitive advantage

Ep.020 - Africa's unusual and unused competitive advantage

Africa exports proportionally more primary products than any other region in the world according to the OECD, and stated in their March 2020 report titled *‘How Africa can move up the value chain’*. H...

3 Mai 20231h 7min

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