Send It!
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

Episoder(78)

EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket Sales in Email & SMS Marketing

EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket Sales in Email & SMS Marketing

What if you could stop blasting your whole list and start predicting exactly who is ready to buy, what message will convert them, and when to hit send?In this episode of Send It!, we’re joined by Nath...

13 Mai 202548min

EP 29: Welcome Series Mastery: Go Beyond the Basics for Lasting Engagement

EP 29: Welcome Series Mastery: Go Beyond the Basics for Lasting Engagement

Welcome emails don’t just get higher open rates—they drive 9–11x more revenue than your average newsletter.In this episode of Send It!, Jimmy Kim and Chase Dimond go deep on one of the most important ...

6 Mai 202544min

EP 28: List Reactivation Playbook: How to Approach Aged Email & SMS Leads

EP 28: List Reactivation Playbook: How to Approach Aged Email & SMS Leads

An old email list can either be a goldmine... or a deliverability disaster. Here’s how to revive it the right way—without wrecking your sender reputation.In this episode of Send It!, Jimmy Kim and Cha...

29 Apr 202548min

EP 27: Year Round Retention: Off-Season Strategies to Keep Customers Engaged and Buying

EP 27: Year Round Retention: Off-Season Strategies to Keep Customers Engaged and Buying

Most brands go quiet after peak season—and that’s where they lose momentum. In this episode of Send It!, Jimmy Kim and Chase Dimond unpack real-world strategies to keep your emails converting and your...

22 Apr 202545min

EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger

EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger

In this episode of Send It!, Jimmy and Chase sit down with Sarah Levinger, founder of Tether, to unpack how psychology drives performance in email and SMS marketing. Sarah is known for helping brands ...

15 Apr 202547min

EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered

EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered

Email deliverability isn’t just a buzzword—it’s the backbone of every successful retention strategy. In this episode of Send It, Jimmy Kim and Chase Dimond take you behind the scenes of their recent “...

8 Apr 202555min

EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era

EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era

Apple's latest privacy updates—Mail Privacy Protection (MPP), Link Tracking Protection, and ongoing iOS 18 changes—are making it harder than ever for eCommerce marketers to track email and SMS perform...

1 Apr 202533min

EP 23: First-Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement

EP 23: First-Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement

Tired of guessing what your subscribers want? The key to better engagement isn’t more emails—it’s better data. In this episode, we’re breaking down how to collect and use first-party data through inte...

25 Mar 202539min

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