Chapter 10: What is a sitemap and why is it important?
A sitemap is a file that provides a list of URLs (web page addresses) from a website, along with additional metadata about each URL, such as when it was last updated and how often it changes. Sitemaps...
10 Okt 20235min
Chapter 9: What is website architecture and why is it important?
Website architecture, also known as site structure or information architecture, refers to the way a website is organized and structured. It involves how web pages are interconnected and how users and ...
3 Okt 20237min
Chapter 8: What is Robots.txt & security.txt and why is it important?
Robots.txt and security.txt are two important standards for websites, and they serve different purposes: Robots.txt: Purpose: The robots.txt file is used to instruct web crawlers and search engine bot...
30 Sep 202310min
Chapter 7: How exactly search engines work?
Search engines, like Google, work in a way that's somewhat similar to how a college student might research a topic for a paper. Here's a simplified explanation: Crawling: Imagine you have a big librar...
25 Sep 20236min
Chapter 6: What are goal completions and why are they important?
In Google Analytics 4 (GA4), "goal completions" or "conversions" refer to specific actions or events that you track on your website or app as valuable interactions. These actions can be anything from ...
20 Sep 20239min
Chapter 5: What is searcher intent?
Searcher intent, also known as user intent or search intent, refers to the underlying motivation or goal behind a user's online search query. Understanding searcher intent is crucial for SEO professio...
19 Sep 20238min
Chapter 4: What are search engines and which ones should I focus on?
Search engines are tools that provide you with answers with information available on the Internet for your queries put forward to them. They basically have three main activities: Crawl: Going through ...
17 Jan 202110min
Chapter 3: What is the difference between White hat vs black hat SEO
White Hat SEO - Follow the rules and guidelines set by Google & Bing search engines. Black Hat SEO - Strategies and techniques that are used to gain traction very quickly by spamming, misleading sear...
10 Jan 20218min
