Being Unique Vs Being Too Unique
Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence a...
5 Mar 201940min
The Secret to Partnering with A-List Celebrities Like Drake
In this episode, you'll learn from an entrepreneur who built a million dollar business by getting celebrities like Drake to partner with him. Sean Kelly is the founder of Jersey Champs. Jersey Champ i...
26 Feb 201937min
The "100 T-Shirts" Approach to Product Validation
In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website Mallory Rowan is the founder of LVD FItness. LVD is a lifesty...
19 Feb 201943min
Partnering With Influencers While They're Still Small
In today's episode of Shopify Masters, you'll learn from two sisters who leveraged micro influencers to boost their brand. Liza and Lana Mushamel are the founders of Twinkled T: a brand that sells a r...
12 Feb 201945min
When Facebook and Google Ads Are Off the Table
In this episode, you'll learn from an entrepreneur who grew their business by finding influencers in Facebook groups Saadiq Daya is the founder of VagoGo Vapes. VanGo Vapes creates Liquid for Inhalabl...
5 Feb 201941min
Why You Need to Get on the Phone When Selling a High-Ticket Product
In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is one of her most important channels. Misha Tenenbaum ...
28 Jan 201952min
Getting the Perfect YouTube Product Review
YouTube is arguably one of the top destinations for editorial (i.e. not sponsored) product reviews. Having your products covered by the right reviewer, especially if you're confident in what you're se...
21 Jan 201952min
Using Free Digital Products to Grow Your Business
At its core, effective content marketing isn't merely about churning out blog posts, YouTube videos, or podcasts—it's about creating value independent of your products or services and giving it away t...
14 Jan 201949min
