Turning Your Customers Into Your Influencers
With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence. On today's episode of Shopify Masters, we...
7 Jan 201952min
Growing an Email List of 20,000 (Without a Product to Sell)
In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list. Will Africano is the co-founder of GNARBOX: a company that deve...
10 Des 201851min
Extreme Business Makeover: Overhauling a Decade-Old Brand
Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation. A rebrand, no matter how much it's needed, can put all...
3 Des 201852min
Customer Onboarding: The Key to Repeat Customers
It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when a customer makes a purchase—not when you can onboa...
26 Nov 201849min
Lessons in Scaling
Growing a seven-figure business in your first year means scaling fast just to keep up. But it's sometimes the things that don't scale that get you there. In this episode of Shopify Masters, you’ll lea...
19 Nov 201851min
Selling to Businesses by Partnering With Their "Stack"
In today's episode of Shopify Masters, you’ll learn how one company transitioned from selling directly to consumers to selling mostly to businesses through partnerships. Alon Tamir is the founder and ...
12 Nov 201847min
Why Product-Market Fit Should Start with the Market First
In this episode of Shopify Masters, you’ll learn from an entrepreneur who relentlessly studies his market to remove features from his products and achieve a better product-market fit. Tune in to learn...
5 Nov 201847min
Turning Old VHS Tapes into a $20 Million a Year Business
The memories you make are priceless. Unless you create a service to help people immortalize them, like our guest on this episode of Shopify Masters. Nick Macco is the founder of Legacybox: a service t...
29 Okt 201852min
