Podcast Listeners Likely Skip Radio Ads & 2 Other Stories
Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table?Spotify's Q2 Earnings CallYour favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick ...
28 Jul 20237min
Only Be Kind
Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life. Written by Tom Webster Edited by Brya...
26 Jul 202310min
Podcasts are Growing Globally & 2 Other Stories
Stories covered: U.S. podcasters are attracting more international listenersWhy a ‘podcast election’ is unlikelyAd overexposure on CTV hurts streamers as much as brands.Quick Hits: Will Podcast Ad Rev...
14 Jul 202310min
Will Podcast Ad Revenues Double By 2025? Not Without These Five Things
Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.Credits: Written by Tom ...
12 Jul 202316min
FTC Cracking Down on Endorsements & 2 Other Stories
Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.Quick Hits: Spotify hits the 100,000 mark for video...
7 Jul 202310min
New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories
Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.c...
30 Jun 202310min
Neither Fish Nor Fowl
With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits: Writt...
28 Jun 20237min
Spotify Shifts Podcast Strategy, & 2 Other Stories
Articles covered: Quick Hits: Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation...
23 Jun 202311min
