Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022

Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022

This week on The Download: Blubrry brings a new spin to media kits, Twitter’s building a podcast player, TargetSpot expands into Latin American audiences, Overcast’s creator has beef with how podcaste...

14 Jul 202211min

Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022

Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022

This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google’s Adtech is dropping IP, new data says podcast ads a...

7 Jul 202211min

Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022

Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022

This week on The Download: Sounds Profitable publishes the Creators report. Slate is running provocative billboards for Slow Burn, Spotify turns its radar on podcasts, rising YouTube CPMs make the pla...

30 Jun 202210min

SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads

SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads

Brand suitability and brand safety are topics that we're never gonna get away from in any aspect of podcasting. Or advertising in general. And that's why I was so excited to have Claire Atkin, co-foun...

26 Jun 202217min

YouTube Gives Tips To Podcasters + 8 more stories for June 23, 2022

YouTube Gives Tips To Podcasters + 8 more stories for June 23, 2022

This week on The Download: a YouTube channel dives into podcasting on the video platform, the absence of podcasting’s middle class, and what do IAB’s measurement standards in video games mean for podc...

23 Jun 202211min

SP Higlights: Sounds Profitable en Español! w/ Sean King of Veritone One

SP Higlights: Sounds Profitable en Español! w/ Sean King of Veritone One

When we started using Veritone One to expand sounds profitable into Spanish the whole goal was to show people how accessible it was even with a small team, which sounds profitable is. The success of t...

19 Jun 202222min

Spotify’s Building A New Brand Safety Tool + 4 more stories for June 16, 2022

Spotify’s Building A New Brand Safety Tool + 4 more stories for June 16, 2022

This week on The Download: Spotify’s building a new brand safety tool, Google Podcast removed an episode under suspicious conditions, and Apple tells us how their podcast search works. It’s been a ro...

16 Jun 202211min

Spotify’s Earnings Call Happened + 5 other stories for Jun 10, 2022

Spotify’s Earnings Call Happened + 5 other stories for Jun 10, 2022

This week on The Download: Spotify’s earnings call happened, Apple improves podcast statistics, and podcast pros weigh in on how many ads is too many ads. Podcast statistics are about to get better, ...

10 Jun 20227min

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