Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

Programmatic Audio's Importance, Ambies Voting Now Live, & More

Programmatic Audio's Importance, Ambies Voting Now Live, & More

Today in the business of podcasting: audio becoming more vital to programmatic buys, Netflix CEO says they compete with YouTube in "every dimension", Substack launches a streaming app for CTV, and The...

26 Jan 5min

Ambies Nominees Announced, Refuting 'Podcasting is Dead', & More

Ambies Nominees Announced, Refuting 'Podcasting is Dead', & More

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, pushback to "Podcasting is dead" and Goalhanger crosses 250k subscriber milestone...

23 Jan 10min

The WHY and WHO of Podcasting, Ambies 2026 Noms, & More

The WHY and WHO of Podcasting, Ambies 2026 Noms, & More

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, Netflix is rebuilding their app for vertical video scrolling, and Oxford Road tak...

22 Jan 6min

SXSW 2026 Podcasting Lineup, Video Isn't Killing the Podcast Star, & More

SXSW 2026 Podcasting Lineup, Video Isn't Killing the Podcast Star, & More

Today in the business of podcasting: more added to the SXSW 2026, On Air Fest expands their February lineup, a reaction to "podcasts are dead," and Netflix doubled their ad revenue last year.Click her...

21 Jan 6min

What Would You Do If You Actually Loved Podcasting?

What Would You Do If You Actually Loved Podcasting?

The WHO and WHY of podcasting are important, but you have to get them in the correct order.Written by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio narration and editing by Gavin GaddisFin...

21 Jan 11min

Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More

Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More

Today in the business of podcasting: a Congressman just pitched a "creator bill of rights," Goalhanger crossed 250k paid subscribers, podcasting's 'liquid content era,' what's ahead for streaming TV i...

20 Jan 7min

How Audio Can Leverage PR in AI Discovery Era

How Audio Can Leverage PR in AI Discovery Era

Chatbots are changing PR’s place in the media ecosystem, let’s talk why. Written by Molly DeMellierEdited by Bryan Barletta and Gavin GaddisAudio narration and editing by Gavin GaddisFind the full ar...

14 Jan 8min

SuperAwesome Acquires Starglow, Deloitte's Podcasting Predictions, & More

SuperAwesome Acquires Starglow, Deloitte's Podcasting Predictions, & More

This week in the business of podcasting: Deloitte's 2026 predictions for podcasting, seeking syndication with content creators, and SuperAwesome acquires Starglow Media. Find links to every article co...

13 Jan 5min

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