Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1089)

A New Atlas for Podcasting, Debunking Listener Assumptions, & More

A New Atlas for Podcasting, Debunking Listener Assumptions, & More

Today in the business of podcasting:A new Sounds Profitable report, The Podcast Atlas, finds audio podcasts lead every creator-economy format on trust, with 58% of listeners rating audio highest for f...

2 Jul 7min

The Format That Travels

The Format That Travels

Audio podcasting reaches listeners in hands-busy, on-the-go moments no other format can, and new Podcast Atlas data shows it earns their full attention.Written by Tom WebsterEdited and narrated by Gav...

2 Jul 6min

Keeping Cannes Affordable, The Case for Niche, & More

Keeping Cannes Affordable, The Case for Niche, & More

Today in the business of podcasting:Podcast Movement has received nearly 800 submissions for the upcoming New York City edition of the conference and business summit.Next Audio co-founder Lemya Soltan...

1 Jul 8min

Miroma Acquires Ad Results Media, YouTube Takes the Measurement Layer, & More

Miroma Acquires Ad Results Media, YouTube Takes the Measurement Layer, & More

Today in the business of podcasting:Reminder: Sounds Profitable's latest research, The Podcast Atlas, will debut tomorrow, July 1, at 2:00 p.m. Eastern in a live webinar hosted by Tom Webster. Registr...

30 Jun 6min

Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More

Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More

Today in the business of podcasting:Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here.New Sounds Profitable research from The Podcast Atlas finds 73% of podca...

29 Jun 6min

Surveying The Podcast Atlas, Industry Ad Effectiveness, & More

Surveying The Podcast Atlas, Industry Ad Effectiveness, & More

Today in the business of podcasting:Register here for the Podcast Atlas debut webinar next week!Two new Sounds Profitable studies reshape the discovery conversation: the Podcast Discovery Playbook 202...

26 Jun 7min

A New Map For Podcasting, Audio Delivers 75% Higher Profits in Cannes Study, & More

A New Map For Podcasting, Audio Delivers 75% Higher Profits in Cannes Study, & More

Today in the business of podcasting:Register here for the Podcast Atlas debut webinar next week!Tom Webster previews The Podcast Atlas, a new Sounds Profitable research report debuting at Vidcon that ...

25 Jun 6min

Veritonic's New Video Ad Audio Checking Tool, Prediction Market Podcasting, & More

Veritonic's New Video Ad Audio Checking Tool, Prediction Market Podcasting, & More

Today in the business of podcasting:Sounds Profitable and Veritonic launched a free preview of Veritonic Instant Insights, a tool that tests audio and video ad creative before launch and returns aware...

24 Jun 5min

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