Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

Super Bowl 2026 Budgeting, Hulu's First Podcast License, & More

Super Bowl 2026 Budgeting, Hulu's First Podcast License, & More

Today in the business of podcasting: what Super Bowl budgets could do with podcasting, NPR on smarter media allocation, Hulu signs their first video podcast licensing deal with Headgum, Sony patents A...

4 Feb 7min

IAB to Address AI Scraping, Podcasting's January Growth, & More

IAB to Address AI Scraping, Podcasting's January Growth, & More

Today in the business of podcasting: The IAB proposes new legislation protecting publishers from AI scraping, audio is not as visible in MMM as expected, January industry performance from Podscribe, i...

3 Feb 5min

Timbre Awards Announced, Measuring YouTube, & More

Timbre Awards Announced, Measuring YouTube, & More

Today in the business of podcasting: Nick Cicero talks about how audio fills existing time instead of fighting other hobbies, a look at a middle-class podcaster returning after seven years away, Googl...

2 Feb 7min

The State of Podcast Agencies, Evolutions Guests Announced, & More

The State of Podcast Agencies, Evolutions Guests Announced, & More

This week in the business of podcasting: CoHost's new State of Podcast Agencies, Podcast Movement Evolutions talent announced, podcasting's surprising "age of acquisition" potential, and The Ambies v...

30 Jan 8min

Podcast Movement SXSW Speakers Announced, Mid-Tier Influencer Potential, & More

Podcast Movement SXSW Speakers Announced, Mid-Tier Influencer Potential, & More

Today in the business of podcasting: why mid-tier creators are the industry's next big growth option, equity at podcast conferences, Podcast Movement SXSW talent announced, podcast growth health chec...

29 Jan 6min

Goalhanger's Video Journey, Podcasting's Demographic Powerhouse, & More

Goalhanger's Video Journey, Podcasting's Demographic Powerhouse, & More

Today in the business of podcasting: Signal Hill Insights points to podcasting's next big demographic to target, a look inside Goalhanger's video strategy, and 1 in 3 podcast creators have quit over t...

28 Jan 5min

The Microphone Is Democratized. The Platforms Are Not

The Microphone Is Democratized. The Platforms Are Not

Dr. Byron Green-Calisch gives and overview of changes being made behind the scenes at Podcast Movement and Sounds Profitable to build equity in the industry event space. Written by Dr. Byron Green-Cal...

28 Jan 7min

Gen Alpha Buying Power, State of Podcast Agencies, & More

Gen Alpha Buying Power, State of Podcast Agencies, & More

Today in the business of podcasting: The Podcast Show London announces open submissions for panels and speakers, Podscribe discusses incrementality in their latest PPB, about half of UK and US consume...

27 Jan 6min

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