Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1089)

Buzzcast is Back on Spotify, Debunking The Attention-Span Myth, & More

Buzzcast is Back on Spotify, Debunking The Attention-Span Myth, & More

Today in the business of podcasting:Buzzsprout has brought its official podcast, Buzzcast, back to Spotify months after pulling it, with co-founder Kevin Finn citing fixes to Spotify's video lock-in i...

13 Jul 4min

Podcast Movement Opens Public Voting, What The Screen Adds, & More

Podcast Movement Opens Public Voting, What The Screen Adds, & More

Today in the business of podcasting:Podcast Movement 2026 opens public voting on conference sessions for the first time, with nearly 800 submissions from more than 500 speakers. Voting runs through Ju...

10 Jul 7min

What Video Adds to Podcast Ads, Economics of Streaming Sponsorship, & More

What Video Adds to Podcast Ads, Economics of Streaming Sponsorship, & More

Today in the business of podcasting:Tom Webster's The Podcast Atlas, Part Two: What The Screen Adds compares how video and audio podcast ads perform among each format's most engaged users. Video short...

9 Jul 6min

Signal Hill's 2026 Podcast Ad Benchmarks, AI-Legible Audio's Competitive Edge, & More

Signal Hill's 2026 Podcast Ad Benchmarks, AI-Legible Audio's Competitive Edge, & More

Today in the business of podcasting:Signal Hill Insights' 2026 benchmark report, "How Podcasts Impact Brand Perceptions," finds video podcast ads now make up 54% of aggregated brand lift data, up from...

8 Jul 4min

The Podcast Atlas, Part Two: What The Screen Adds

The Podcast Atlas, Part Two: What The Screen Adds

This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad a...

8 Jul 9min

Podcast Movement Opens Public Voting, AdsWizz Extends SoundCloud Deal in Europe & More

Podcast Movement Opens Public Voting, AdsWizz Extends SoundCloud Deal in Europe & More

Today in the business of podcasting:Podcast Movement 2026, set for September 17-18 in New York City, has launched its first public voting process for conference sessions, with half the schedule chosen...

7 Jul 5min

Audio's Reach Beyond the Screen, Spotify's Ad Stack Rebuild, & More

Audio's Reach Beyond the Screen, Spotify's Ad Stack Rebuild, & More

Today in the business of podcasting:Sounds Profitable's new Podcast Atlas report maps five interconnected territories of podcasting audio, video, clips, social, and newsletters, finding that 78% of li...

6 Jul 5min

Navigating The Podcast Atlas, Miroma Acquires Ad Results Media, & More

Navigating The Podcast Atlas, Miroma Acquires Ad Results Media, & More

This week in the business of podcasting:Sounds Profitable released The Podcast Atlas, a study of more than 5,000 U.S. consumers mapping the creator economy into five territories: audio, video, short-f...

3 Jul 7min

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