Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1046)

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

Today in the business of podcasting:Sounds Profitable and Sound Insights released The Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, fin...

21 Mai 5min

The Advertising Landscape UK

The Advertising Landscape UK

Sounds Profitable and Sound Insights released the Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, benchmarked against 20+ other ad-suppor...

21 Mai 2min

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Today in the business of podcasting:Spotify is expanding its Verified by Spotify badge to podcast shows, adding a green checkmark to identify official creator, publisher, and brand presences on the pl...

20 Mai 5min

Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Today in the business of podcasting:Triton Digital's latest Podcast Report reveals that digital audio in the US has reached a market value equivalent to Brazil's entire digital ad industry, highlighti...

19 Mai 4min

Flightcast Launches HLS Support, Content Creators @ Upfronts, & More

Flightcast Launches HLS Support, Content Creators @ Upfronts, & More

Today in the business of podcasting:Podcasters took center stage at the upfronts, as Amazon unveiled Oprah Winfrey's new Wondery podcast deal and YouTube's Brandcast event featured content announcemen...

18 Mai 4min

U.K. Ad Avoidance, Video Podcasts on Amazon Music, & More

U.K. Ad Avoidance, Video Podcasts on Amazon Music, & More

This week in the business of podcasting:New data from the 2026 U.K. Advertising Landscape Study, conducted by Sound Insights for Sounds Profitable, finds that 79% of U.K. podcast listeners recall a po...

15 Mai 7min

Spotify 🔜 Apple Podcasts HLS, Podcasts Grab Ad-Avoiders, & More

Spotify 🔜 Apple Podcasts HLS, Podcasts Grab Ad-Avoiders, & More

Today in the business of podcasting:Spotify has officially integrated five new hosting platforms into its video distribution ecosystem and announced that Spotify-hosted podcasts will gain support for ...

14 Mai 5min

Amazon Music Video Podcasts, Magellan AI x Signal Hill Insights, & More

Amazon Music Video Podcasts, Magellan AI x Signal Hill Insights, & More

Today in the business of podcasting:Amazon Music has launched video podcasts for U.S. users on iOS and Android, starting with its ART19 platform and using HLS video delivered via the open alternate en...

13 Mai 4min

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