The Best Real Estate in Podcasting, Ofcom Publishes U.K. Listening Data, & More
Today in the business of podcasting:Tom Webster closes out The Podcast Atlas series by arguing the email newsletter is the only piece of real estate a podcast creator actually owns, giving shows a dir...
30 Jul 6min
Podcasts Hold 9% of Canada's Ad Audio, Mission-Driven Shows Punch Above Their Weight, & More
Today in the business of podcasting:Signal Hill Insights' new Audio on the Move study finds podcasts account for 9% of ad-supported audio listening time in Canada, while YouTube and YouTube Music toge...
29 Jul 4min
The Podcast Atlas, Part 5: The Best Real Estate to Own in Podcasting
In the final stop on The Podcast Atlas article series, Tom Webster makes the case that a podcast newsletter is the most valuable piece of owned media a creator can build, and the one channel no platfo...
29 Jul 11min
Five Industry Leaders on AI & Measurement, RedCircle Brings Mic Check to Programmatic, & More
Today in the business of podcasting:Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growi...
28 Jul 6min
A New Definition for Podcasting, Patreon Downsizes Workforce 20%, & More
Today in the business of podcasting:The Alliance for Measurement in Podcasting released its accords, giving the industry shared definitions for what counts as a podcast, a play, and an ad impression, ...
27 Jul 6min
Audio's U.K. Advertising Bargain, Social is the Denominator, & More
This week in the business of podcasting:Tom Webster's fourth Podcast Atlas installment argues social platforms are the denominator of podcast advertising, with YouTube reaching 82% of monthly podcast ...
24 Jul 9min
The Argument For Buying U.K. Podcast Ads, Acast Posts Q2 Surge, & More
Thought processThought processToday in the business of podcasting:Tom Webster's fourth Podcast Atlas installment frames social platforms as the denominator of podcast advertising, with YouTube reachin...
23 Jul 7min
Creators Constrained @ World Cup, Audio's Back-to-School Edge, & More
Today in the business of podcasting:Creator content was the most boring part of the World Cup, and Scalable pins the blame on FIFA's restrictive partner posting policies while athletes and fans drove ...
22 Jul 5min
