Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1046)

SiriusXM Podcasts 🔜 Tubi, BBC Studios World Cup Case Study, & More

SiriusXM Podcasts 🔜 Tubi, BBC Studios World Cup Case Study, & More

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brie...

2 Jun 4min

Questions B2B Ask of Podcasting, Magellan AI's 📻 Attribution, & More

Questions B2B Ask of Podcasting, Magellan AI's 📻 Attribution, & More

Today in the business of podcasting:CoHost & Quill VP of Marketing Alison Osborne argues the podcast industry is solving the wrong measurement problem: B2B brands have moved past "how many downloads" ...

1 Jun 4min

Podcasts Hit U.K. Prime-Time 📺, News From Podcast Show London, & More

Podcasts Hit U.K. Prime-Time 📺, News From Podcast Show London, & More

Grab your custom Cannes Lions attendee announcement graphic for free here!Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sou...

29 Mai 10min

Taskforce to Define "Podcast", YouTube is Enhancing AI Labels, & More

Taskforce to Define "Podcast", YouTube is Enhancing AI Labels, & More

Today in the business of podcasting:The Alliance for Measurement in Podcasting (AMP), a 12-member task force organized by Oxford Road, is working to standardize podcast ad measurement and establish a ...

28 Mai 7min

New Gated Video on Spotify, UK Smart TV Podcasting, & More

New Gated Video on Spotify, UK Smart TV Podcasting, & More

Today in the business of podcasting:A new Signal Hill Insights Pulse Report, conducted in partnership with FlightStory, finds that 45% of monthly podcast consumers in the U.K. used a smart TV to liste...

27 Mai 5min

Radio, Podcasting, And The Portuguese Man o’ War

Radio, Podcasting, And The Portuguese Man o’ War

Make your own Cannes Lions announcement graphic!Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes over...

27 Mai 9min

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Today in the business of podcasting:The Podcast Show 2026 wrapped up in London with a wave of industry activity, including the debut of a new UK advertising landscape study from Sounds Profitable and ...

26 Mai 5min

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

This week in the business of podcasting:A new Sounds Profitable and Sound Insights study of 5,033 U.K. adults finds 43% of British adults listen to ad-supported podcasts monthly, with 79% of those lis...

22 Mai 7min

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