Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More
Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are t...
11 Aug 7min
A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More
Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Pod...
10 Aug 7min
Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More
This week in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorsh...
7 Aug 8min
Industry Discusses Spotify "Skip Ahead," U.K. Podcasting on BBC Ads, & More
Today in the business of podcasting:Industry leaders including Crooked Media's Tommy Vietor, Right Side Up's Krystina Rubino, and ADOPTER Media's Glenn Rubenstein are responding to Spotify's "Skip Ahe...
6 Aug 5min
Acast Opens Apple Podcasts Video to All Creators, Media Measurement in the Boardroom, & More
Today in the business of podcasting:Acast has opened video publishing on Apple Podcasts to all creators on its platform, ending the beta waitlist after shows using video saw an estimated 25% lift in w...
5 Aug 8min
Spotify's Ad-Skipping Tool, IAB Search Measurement Guidance, & More
Today in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping feature for Premium subscribers that collapses a nine-tap skip into a single action, raising questions about ...
4 Aug 6min
Apple Services Revenue Up 12%, How Creators Use FAST Channels, & More
Today in the business of podcasting:Apple's fiscal Q3 2026 results show Services revenue, the segment housing Apple Podcasts, up 12% year over year to $30.7 billion, while SiriusXM Media CEO Jennifer ...
3 Aug 4min
Discussing The AMP Accords, The Power of Podcast Newsletters, & More
This week in the business of podcasting:Tom Webster makes the case that a podcast newsletter is the one channel where creators gather unmediated audience feedback, separating the work of promotion fro...
31 Jul 8min
