Miroma Acquires Ad Results Media, YouTube Takes the Measurement Layer, & More
Today in the business of podcasting:Reminder: Sounds Profitable's latest research, The Podcast Atlas, will debut tomorrow, July 1, at 2:00 p.m. Eastern in a live webinar hosted by Tom Webster. Registr...
30 Jun 6min
Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More
Today in the business of podcasting:Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here.New Sounds Profitable research from The Podcast Atlas finds 73% of podca...
29 Jun 6min
Surveying The Podcast Atlas, Industry Ad Effectiveness, & More
Today in the business of podcasting:Register here for the Podcast Atlas debut webinar next week!Two new Sounds Profitable studies reshape the discovery conversation: the Podcast Discovery Playbook 202...
26 Jun 7min
A New Map For Podcasting, Audio Delivers 75% Higher Profits in Cannes Study, & More
Today in the business of podcasting:Register here for the Podcast Atlas debut webinar next week!Tom Webster previews The Podcast Atlas, a new Sounds Profitable research report debuting at Vidcon that ...
25 Jun 6min
Veritonic's New Video Ad Audio Checking Tool, Prediction Market Podcasting, & More
Today in the business of podcasting:Sounds Profitable and Veritonic launched a free preview of Veritonic Instant Insights, a tool that tests audio and video ad creative before launch and returns aware...
24 Jun 5min
A New Map For Podcasting
Tom previews of The Podcast Atlas, a new study mapping how audiences now move across audio, video, clips, social, and newsletters.He argues podcasting is now a territory creators live in, not a single...
24 Jun 10min
Triton Digital on Audio Revenue Strategy, YouGov's Podcast Ad Report, & More
Today in the business of podcasting:Triton Digital's Mattia Verzella explains why publishers should stop comparing ad revenue by CPM alone, arguing that programmatic, direct, and backfill demand each ...
23 Jun 7min
YouTube Tops Discovery, Oxford Road Ranks Shows by ROI, & More
Today in the business of podcasting:New Sounds Profitable and JAR Podcast Solutions research finds 61% of podcast listeners discover their favorite shows through YouTube and social media, with YouTube...
22 Jun 5min
