Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More

New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More

Today in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others, and marked its...

16 Mar 7min

Podcast Movement 🔜 SXSW, The Big Picture of Apple Podcasts HLS, & More

Podcast Movement 🔜 SXSW, The Big Picture of Apple Podcasts HLS, & More

This week in the business of podcasting:Podcast Movement Evolutions has taken over SKYBOX on 6th at SXSW 2026 through Sunday, with no badge or ticket required, featuring live tapings tonight from Tabl...

13 Mar 9min

Thinking Big with Apple Podcasts HLS, Podcasting in Singapore, & More

Thinking Big with Apple Podcasts HLS, Podcasting in Singapore, & More

Today in the business of podcasting:Sounds Profitable's Bryan Barletta argues the big picture of Apple Podcasts' HLS announcement. It's less about video podcasting and more about what happens when an ...

12 Mar 7min

Libsyn Hits Record Payouts, New LA Creator Summit, & More

Libsyn Hits Record Payouts, New LA Creator Summit, & More

Today in the business of podcasting:Podcast Movement Evolutions kicks off this Friday at SKYBOX on 6th in Austin, a free three-day event with 400-person capacity plus overflow, featuring curated panel...

11 Mar 4min

The Bigger Picture Behind Apple HLS

The Bigger Picture Behind Apple HLS

Let’s look at what upgrading video on Apple Podcasts means for podcasting as an industry.Apple Podcasts is rolling out support for HTTP Live Streaming (HLS). Bryan Barletta breaks down what HLS actual...

11 Mar 13min

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Today in the business of podcasting:Podbean has pulled its dynamic ad insertion tool PodAds from the U.K., Europe, and EEA, citing evolving global privacy regulations and a shift in internal product f...

10 Mar 6min

Podcast AI Disclosure, True Crime Audience Connections, & More

Podcast AI Disclosure, True Crime Audience Connections, & More

Today in the business of podcasting:Digiday examines long-form creator content's push onto television screens, highlighting Spotter's New York upfront event and moves by Audiochuck and Universal's UCP...

9 Mar 6min

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

Today in the business of podcasting:Podcast Movement Evolutions at SXSW adds Penn Badgley and SAG-AFTRA President Sean Astin to its lineup, with Oxford Road and founding sponsor Libsyn hosting the ina...

6 Mar 9min

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