Signal Hill's 2026 Podcast Ad Benchmarks, AI-Legible Audio's Competitive Edge, & More
Today in the business of podcasting:Signal Hill Insights' 2026 benchmark report, "How Podcasts Impact Brand Perceptions," finds video podcast ads now make up 54% of aggregated brand lift data, up from...
8 Jul 4min
The Podcast Atlas, Part Two: What The Screen Adds
This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad a...
8 Jul 9min
Podcast Movement Opens Public Voting, AdsWizz Extends SoundCloud Deal in Europe & More
Today in the business of podcasting:Podcast Movement 2026, set for September 17-18 in New York City, has launched its first public voting process for conference sessions, with half the schedule chosen...
7 Jul 5min
Audio's Reach Beyond the Screen, Spotify's Ad Stack Rebuild, & More
Today in the business of podcasting:Sounds Profitable's new Podcast Atlas report maps five interconnected territories of podcasting audio, video, clips, social, and newsletters, finding that 78% of li...
6 Jul 5min
Navigating The Podcast Atlas, Miroma Acquires Ad Results Media, & More
This week in the business of podcasting:Sounds Profitable released The Podcast Atlas, a study of more than 5,000 U.S. consumers mapping the creator economy into five territories: audio, video, short-f...
3 Jul 7min
A New Atlas for Podcasting, Debunking Listener Assumptions, & More
Today in the business of podcasting:A new Sounds Profitable report, The Podcast Atlas, finds audio podcasts lead every creator-economy format on trust, with 58% of listeners rating audio highest for f...
2 Jul 7min
The Format That Travels
Audio podcasting reaches listeners in hands-busy, on-the-go moments no other format can, and new Podcast Atlas data shows it earns their full attention.Written by Tom WebsterEdited and narrated by Gav...
2 Jul 6min
Keeping Cannes Affordable, The Case for Niche, & More
Today in the business of podcasting:Podcast Movement has received nearly 800 submissions for the upcoming New York City edition of the conference and business summit.Next Audio co-founder Lemya Soltan...
1 Jul 8min
