Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

The Last Quarter: Understanding Podcasting’s Last Holdouts

The Last Quarter: Understanding Podcasting’s Last Holdouts

Click here to read the report. A look at who makes up the 25% of U.S. adults who have never consumed a podcast. Tom Webster examines the 25% of U.S. adults who have never listened to a podcast, drawin...

25 Mar 12min

YouTube Announces Creator Partnerships, Barometer x AdsWizz, & More

YouTube Announces Creator Partnerships, Barometer x AdsWizz, & More

Today in the business of podcasting...Spotify Layoffs Hit Podcast Division: Spotify cut 15 employees from its podcasting sector this week, with The Ringer and Spotify Studios bearing the brunt of the ...

24 Mar 6min

Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More

Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More

Today in the business of podcasting: Podcasting Outperforms Other Media for Brand Reach and Attention – A new Acast and Nielsen survey of 3,500 UK adults found that adding podcast advertising to a med...

23 Mar 6min

Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More

Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More

This week in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others. John Spurl...

20 Mar 9min

 IAB AU's Future of Measurement, Projected iOS 26.4 Release Window, & More

IAB AU's Future of Measurement, Projected iOS 26.4 Release Window, & More

Today in the business of podcasting:• Podnews reports Apple Podcasts' HLS video update is expected to arrive with iOS 26.4, with a release candidate already posted. John Spurlock estimates a launch wi...

19 Mar 6min

Building Podcasting a Bigger Stage

Building Podcasting a Bigger Stage

Bryan Barletta reflects on Podcast Movement Evolutions’ first year at SXSW and what it means for the industry going forward.Podcast Movement Evolutions made its debut at SXSW in Austin, bringing the p...

19 Mar 9min

Spotify on Amazon DSP in Australia, Utility in Rural Podcasting, & More

Spotify on Amazon DSP in Australia, Utility in Rural Podcasting, & More

Today in the business of podcasting:Amazon Ads and Spotify have partnered to give Australian advertisers programmatic access to Spotify's audio and video inventory through Amazon DSP, combining Amazon...

18 Mar 5min

Audio in CTV Strategy, Digital Audio's 2026 Forecast, & More

Audio in CTV Strategy, Digital Audio's 2026 Forecast, & More

Today in the business of podcasting:Table Read, a fiction podcast featuring award-winning actors performing unproduced film and TV scripts, completed its first-ever live recording at Podcast Movement ...

17 Mar 4min

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