Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1047)

Exploring a Real-Time Case Study with Fatima Zaidi of Quill

Exploring a Real-Time Case Study with Fatima Zaidi of Quill

Today on the show, Bryan Barletta speaks with Fatima Zaidi, founder and CEO of Quill inc., a full-service podcast agency that makes it easy for brands and publishers to create, launch and grow success...

15 Mai 202229min

US Podcasting Revenue Is Up + 5 more stories for May 13, 2022

US Podcasting Revenue Is Up + 5 more stories for May 13, 2022

This week on The Download: US podcasting revenue is up, Google launches new way to collect data, and a new partnership aims to bring ethics to advertising. One of many podcasting social media staples...

13 Mai 20228min

The Dos and Don’ts & How Tos of Branded Podcasting

The Dos and Don’ts & How Tos of Branded Podcasting

Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to ...

11 Mai 202215min

Sounds Profitable

Sounds Profitable

I Hear Things is joining Sounds Profitable. That's the tweet.See omnystudio.com/listener for privacy information.

10 Mai 20227min

Potential New IAB Standards Revealed + 5 more stories for May 6, 2022

Potential New IAB Standards Revealed + 5 more stories for May 6, 2022

This week on The Download: potential new IAB standards are revealed, advertisers reflect on a year of iOS-enforced privacy, and Facebook is losing the confidence of its customers.  Last Thursday Ryan ...

6 Mai 20229min

Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts

Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts

Today on the show, Bryan Barletta speaks with Ma’ayan Plaut, who is the growth marketing manager at 3play media. They discuss what it means to create accessible and compliant podcast transcripts. Ma’a...

1 Mai 202231min

Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022

Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022

ICYMI: Warner Music launches a podcast network, Spotify weathers the storm, and personnel changes at Edison Research. Warner Music Group is dipping its toes into podcasting with its first network: Int...

29 Apr 202211min

Roll With The Changes

Roll With The Changes

Ashley Carman's article on Spotify's earnings call: https://www.bloomberg.com/news/articles/2022-04-27/spotify-dodges-joe-rogan-controversy-forecasts-miss-estimates?sref=W6GJF3MSSupport I Hear Things!...

29 Apr 202211min

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