Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

SP Profiles: Branded Podcasts w/ Dave Zohrob

SP Profiles: Branded Podcasts w/ Dave Zohrob

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the comp...

8 Aug 202142min

How Dynamic Ad Insertion Actually Works w/ Brian Sherman

How Dynamic Ad Insertion Actually Works w/ Brian Sherman

We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people...

1 Aug 202127min

Sounds Profitable's Premium Blend w/Jason Sew Hoy

Sounds Profitable's Premium Blend w/Jason Sew Hoy

Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us!Key Links: Jason Sew Hoy of Supercast ...

25 Jul 202129min

Podcast Prefix Analytics Explained w/ Karo Chakhlasyan

Podcast Prefix Analytics Explained w/ Karo Chakhlasyan

How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman.Key Links: Karo Chakhlasyan of Chartable Art...

18 Jul 202131min

Is Podcasting...A Slowing Market?

Is Podcasting...A Slowing Market?

News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywoodreporter.com/news/general-news/analyst-downgrade...

16 Jul 202113min

Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams

Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams

Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links: Juleyka Lantigua-William...

11 Jul 202126min

We Need More Women Working In Adtech w/ Twila Dang

We Need More Women Working In Adtech w/ Twila Dang

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links: Twila Dang of Matriarch Digita...

4 Jul 202142min

Up Next: A Podcast Up Front w/ Donelle Brown

Up Next: A Podcast Up Front w/ Donelle Brown

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Li...

27 Jun 202121min

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