Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1047)

How Is Podcast Adtech Different From All Other Adtech?

How Is Podcast Adtech Different From All Other Adtech?

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:...

24 Apr 202237min

Data Scraping Is Officially Legal + 5 other stories for April 22, 2022

Data Scraping Is Officially Legal + 5 other stories for April 22, 2022

Today on The Download; data scraping is officially legal, recent Spotify purchases prove concerning for some, and what fiction podcasters can learn from their non-fiction cousins. Collecting data jus...

22 Apr 20228min

How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps

How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps

Today on the show, Bryan Barletta speaks with Steve Wilson, chief strategy officer at QCODE Media. They discuss what it takes to get podcasts featured in major podcast listening apps, building relatio...

17 Apr 202221min

Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories

Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories

This Week On The Download:  the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, and Adweek launched their own podcast network. Let’...

15 Apr 202210min

Podcasting's Most Important Investment

Podcasting's Most Important Investment

Suscribe to the I Hear Things newsletter at http://tomwebster.mediaMichael Stelzner's Crypto Business podcast: https://www.socialmediaexaminer.com/crypto-business-podcast/Brian Fanzo's NFT 365 podcast...

15 Apr 202216min

Recapping Podcast Movement: Evolutions

Recapping Podcast Movement: Evolutions

Today on the show, Bryan Barletta and Arielle Nissenblatt discuss Podcast Movement: Evolutions, which took place last month in Los Angeles. Overall, they had a blast, met with a ton of industry folks,...

10 Apr 202236min

Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022

Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022

**This week on The Download; digital ads evolve as online privacy increases, Substack poaches podcasts from Patreon, and iHeartMedia is buying NFTs to make podcasts about them.**A fair amount of cover...

8 Apr 202210min

For Your Consideration: The Many Flavors of Sounds Profitable

For Your Consideration: The Many Flavors of Sounds Profitable

We’re offering up a special treat for you today. You see, a lot of the Sounds Profitable crew was all at Podcast Movement Evolutions last week... and what a week it was! Think non-stop discussions abo...

3 Apr 202210min

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