Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1046)

Celebrity Podcasts: Neither Fish Nor Fowl

Celebrity Podcasts: Neither Fish Nor Fowl

From The Guardian: https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcastingThe five biggest celebrities in podcasting in terms of weekly reach: Joe Rogan Michael Barbaro...

28 Mai 202110min

The Podscape! w/ John Goforth and Cameron Hendrix

The Podscape! w/ John Goforth and Cameron Hendrix

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. T...

23 Mai 202127min

Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us

Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us

Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spotif...

21 Mai 202122min

Taking DAI Seriously w/ Heather Osgood

Taking DAI Seriously w/ Heather Osgood

If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future....

16 Mai 202136min

What Happened to Podcast Listening in Canada?

What Happened to Podcast Listening in Canada?

This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs there which help process the data better for those with a v...

14 Mai 202116min

The "Accidental" Podcast Listener

The "Accidental" Podcast Listener

Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gsBryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.co...

7 Mai 202112min

Spotify Is Not Going to Kill Podcasting w/ Nick Hilton

Spotify Is Not Going to Kill Podcasting w/ Nick Hilton

Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But...

2 Mai 202127min

The Provenance of Podcasting

The Provenance of Podcasting

This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. F...

30 Apr 202117min

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