Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1089)

The Clipping Ecosystem, Evolving Upfronts with Creators, & More

The Clipping Ecosystem, Evolving Upfronts with Creators, & More

Today in the business of podcasting:New Sounds Profitable research finds 86% of podcast listeners consume clips on at least one platform, raising questions about paid clipping strategies and whether f...

6 Mai 5min

Podcasting Has Already Overtaken TV. Here’s the Proof

Podcasting Has Already Overtaken TV. Here’s the Proof

Guest writer Ben Robins analyzes new data from The 2026 UK Advertising Landscape Study.Register here for the Pod-Tails and Cocktails waitlist.A new study from Sounds Profitable and Sound Insights find...

6 Mai 9min

Podigee Video Podcast Support, Acast's Profitable Q1, & More

Podigee Video Podcast Support, Acast's Profitable Q1, & More

Today in the business of podcasting:Podigee has launched video podcast distribution across YouTube, Apple Podcasts, and Spotify, making the feature available on every plan with no waitlist.Acast repor...

5 Mai 5min

New Apple Podcasts HLS Host, Digital Audio's 2025 Consumer Spend, & More

New Apple Podcasts HLS Host, Digital Audio's 2025 Consumer Spend, & More

Podcast DescriptionToday in the business of podcasting:Bloomberg's Ashley Carman surveys the growing landscape of AI-generated podcasts, examining how hosting platforms like RSS.com are setting moneti...

4 Mai 5min

American Podcast Audience Growth, Nielsen x Triton Digital, & More

American Podcast Audience Growth, Nielsen x Triton Digital, & More

This week in the business of podcasting:Tom Webster of Sounds Profitable audited iHeartMedia radio stations across three mid-size U.S. markets and found that less than 4% of weekday airtime in Pittsbu...

1 Mai 8min

New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More

New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More

Today in the business of podcasting:Tom Webster audits iHeartMedia station clusters in Indianapolis, Pittsburgh, and Salt Lake City and finds that locally originating programming makes up a tiny fract...

30 Apr 4min

Libsyn Video on Spotify, New Patreon Feeds, & More

Libsyn Video on Spotify, New Patreon Feeds, & More

Today in the business of podcasting:Libsyn has announced that video functionality is now available across all its hosting plans, with direct video distribution to Spotify — powered by the Spotify Dist...

29 Apr 5min

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Today in the business of podcasting:Nielsen has integrated Triton Digital's Podcast Metrics Demos+ data into its Nielsen Media Impact planning platform, making it easier for advertisers to evaluate po...

28 Apr 5min

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