Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1047)

Podcast AI Disclosure, True Crime Audience Connections, & More

Podcast AI Disclosure, True Crime Audience Connections, & More

Today in the business of podcasting:Digiday examines long-form creator content's push onto television screens, highlighting Spotter's New York upfront event and moves by Audiochuck and Universal's UCP...

9 Mar 6min

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

Today in the business of podcasting:Podcast Movement Evolutions at SXSW adds Penn Badgley and SAG-AFTRA President Sean Astin to its lineup, with Oxford Road and founding sponsor Libsyn hosting the ina...

6 Mar 9min

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Today in the business of podcasting:Sounds Profitable's Tom Webster pushes back on the idea podcasting has "finally" caught AM/FM radio in spoken-word listening share, arguing the milestone already pa...

5 Mar 5min

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Today in the business of podcasting:Amazon builds on its audio strategy with a new $8.99 Audible Standard tier focused on streaming rather than ownership, folding Wondery+ into Audible Originals with ...

4 Mar 5min

The Real Shift In Spoken Word

The Real Shift In Spoken Word

One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio. Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word liste...

4 Mar 12min

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Today in the business of podcasting:Magellan AI integrates Nielsen DMA data into its podcast attribution platform, giving advertisers local market measurement across 210 standardized U.S. media market...

3 Mar 5min

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Ja...

2 Mar 7min

Identifying Podcast Ad Skips, PM Heads to NYC, & More

Identifying Podcast Ad Skips, PM Heads to NYC, & More

This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-c...

27 Feb 11min

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