Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1047)

Apple Amps Up Video Podcasts, News Brand Safety Report, & More

Apple Amps Up Video Podcasts, News Brand Safety Report, & More

Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Fut...

17 Feb 7min

Industry Q4 Earnings, The Politics of Listeners, & More

Industry Q4 Earnings, The Politics of Listeners, & More

This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media. Click...

13 Feb 10min

The Politics of Listening, Channel 4's Spotify Plans, & More

The Politics of Listening, Channel 4's Spotify Plans, & More

Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel...

12 Feb 8min

Video Podcasts @ NY Emmys, Industry Earnings Reports, & More

Video Podcasts @ NY Emmys, Industry Earnings Reports, & More

Today in the business of podcasting: the 69th New York Emmys accept video podcasts in certain categories, Q4 earnings calls from several big podcasting names, and a look at modernized contextual targe...

11 Feb 6min

The Politics of What We Listen To

The Politics of What We Listen To

This week, Tom Webster looks at the political composition of podcast genre audiences and finds that the data may not match the narratives we’ve been telling ourselves. Written by Tom WebsterEdited by ...

11 Feb 6min

Red Seat Ventures Acquires Supercast, Upcoming EU Regulations, & More

Red Seat Ventures Acquires Supercast, Upcoming EU Regulations, & More

Today in the business of podcasting: American scripted TV consolidates around safe bets, podcast advertising benchmarks for Q4 2024 at Magellan AI, and several EU countries look into banning minors fr...

10 Feb 6min

Bloomberg's Audio Success, New UK Audio Survey, & More

Bloomberg's Audio Success, New UK Audio Survey, & More

Today in the business of podcasting: a look at Minneapolis Public Radio's Q4 web traffic, AudioUK is championing a survey of the UK podcast industry, Bloomberg's podcast revenue is up 36% year over ye...

9 Feb 6min

IAB AI Scraping Legislation, Audio is Found Time, & More

IAB AI Scraping Legislation, Audio is Found Time, & More

This week in the business of podcasting: How to run a fulfilling conference panel, audio works on shared time, IAB releases draft of AI scraping legislation, and problems facing the middle class of po...

6 Feb 9min

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