Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1089)

Podcast Movement Evolutions 2026 Videos Live, Japan's Podcasting Audience, & More

Podcast Movement Evolutions 2026 Videos Live, Japan's Podcasting Audience, & More

This week in the business of podcasting: Podcast Movement Evolutions at SXSW 2026 recordings are now live: The official Podcast Movement YouTube channel has published a playlist of 25 session videos, ...

30 Mar 5min

New Apple Podcasts HLS Hosts, Targeting Podcasting's Holdouts, & More

New Apple Podcasts HLS Hosts, Targeting Podcasting's Holdouts, & More

This week in the business of podcasting:Apple launched its new HLS video experience for Apple Podcasts with the iOS 26.4 update, bringing full video podcast support to iPhones — with hosting platforms...

27 Mar 8min

Apple Podcasts HLS Video Arrives, WARC on World Cup Advertising, & More

Apple Podcasts HLS Video Arrives, WARC on World Cup Advertising, & More

Today in the business of podcasting: Apple Podcasts Video Launch: Apple released iOS 18.4 with HTTP Live Streaming (HLS) support for Apple Podcasts video, with 48 podcasts available at launch includin...

26 Mar 4min

Understanding Podcasting's Holdouts, New Marketing Podcast Awards, & More

Understanding Podcasting's Holdouts, New Marketing Podcast Awards, & More

Today in the business of podcasting...Podcast Audience Growth & Non-Listener Research: Tom Webster's new Podcast Landscape data reveals that the 25% of U.S. adults who have never listened to a podcast...

25 Mar 5min

The Last Quarter: Understanding Podcasting’s Last Holdouts

The Last Quarter: Understanding Podcasting’s Last Holdouts

Click here to read the report. A look at who makes up the 25% of U.S. adults who have never consumed a podcast. Tom Webster examines the 25% of U.S. adults who have never listened to a podcast, drawin...

25 Mar 12min

YouTube Announces Creator Partnerships, Barometer x AdsWizz, & More

YouTube Announces Creator Partnerships, Barometer x AdsWizz, & More

Today in the business of podcasting...Spotify Layoffs Hit Podcast Division: Spotify cut 15 employees from its podcasting sector this week, with The Ringer and Spotify Studios bearing the brunt of the ...

24 Mar 6min

Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More

Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More

Today in the business of podcasting: Podcasting Outperforms Other Media for Brand Reach and Attention – A new Acast and Nielsen survey of 3,500 UK adults found that adding podcast advertising to a med...

23 Mar 6min

Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More

Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More

This week in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others. John Spurl...

20 Mar 9min

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