Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

Podcasting Mourns Todd Cochrane, Creators Leverage CTV, & More

Podcasting Mourns Todd Cochrane, Creators Leverage CTV, & More

This week in the business of podcasting: the industry mourns Todd Cochrane, what's happening at IAB Podcast Upfront, what Amazon's Wondery downscaling means for creative value, and how creatives are u...

12 Sep 20258min

Remembering Todd Cochrane, Bridging Creatives and Execs, & More

Remembering Todd Cochrane, Bridging Creatives and Execs, & More

Today in the business of pdocasting: remembering Todd Cochrane, what creatives don't get about executives, Google's court filing suggests open web is in "rapid decline", what Amazon's turn away from n...

11 Sep 20258min

YouTube's Culture & Trends Report, Sports Media for Gen Z, & More

YouTube's Culture & Trends Report, Sports Media for Gen Z, & More

Today in the business of podcasting: how Gen Z is shaping sports media, a look at YouTube's new culture and trends report, how transparency is influencing influencer sponsor pay, and On Air Fest/Work ...

10 Sep 20255min

Remembering Todd Cochrane

Remembering Todd Cochrane

Let's take a moment to reflect.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

10 Sep 20254min

Podcast Industry Mourns Passing of Todd Cochrane

Podcast Industry Mourns Passing of Todd Cochrane

Today in the business of podcasting: the industry mourns the loss of Todd Cochrane, IAB announces Podcast Upfront plans, and a reflection on how gen-AI might impact media's profit capabilities. Find l...

9 Sep 20254min

Creators Leverage CTV, NYT Sunsets Audio App, & More

Creators Leverage CTV, NYT Sunsets Audio App, & More

Today in the business of podcasting: creators are leveraging their CTV channels for higher-value sponsorships, Washington State's new digital ad sales tax isn't fully formed yet, NYT is shutting down ...

8 Sep 20257min

Podcasting's Growth Drivers, YouTube Tops Streaming, & More

Podcasting's Growth Drivers, YouTube Tops Streaming, & More

This week in the business of podcasting: The Podcast Landscape 2025 report is here, big-name podcast live events prove lucrative, YouTube is at the top of the streaming pile for Nielsen's July version...

5 Sep 202510min

The Podcast Landscape 2025 Report, Hidden Creator Costs, & More

The Podcast Landscape 2025 Report, Hidden Creator Costs, & More

Today in the business of podcasting: a look at podcasting's presence at Advertising Week NYC, The Podcast Landscape 2025 is here, streaming investments are up but buyers drive a hard bagain, and the h...

4 Sep 20257min

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