How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More
Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue Y...
11 Aug 20257min
Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More
This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, an...
8 Aug 20259min
Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More
Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring. Fi...
7 Aug 20256min
Audiobooks+ Arrives in US, Von Interviews Cartoon, & More
Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to driv...
6 Aug 20255min
From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavi...
6 Aug 20259min
Ofcom Podcast Listenership, Spotify's Price Increase, & More
Today in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg's Wondery closure article, and Xiaomi unveils new o...
5 Aug 20256min
Wondery to Fold into Audible, SiriusXM Podcasting Growth, & More
Today in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM reports healthy podcast growth in Q2, and why most Amer...
4 Aug 20256min
Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More
This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad wor...
1 Aug 202510min
