Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1048)

Forget Podfade - Let’s Talk About Creator Fade

Forget Podfade - Let’s Talk About Creator Fade

Sign up for How (and Why) to Budget for Podcast Awards in 2026Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.Written and narrate...

3 Des 20255min

Acast UK Launches YouTube Program, Audio's Long Tail, & More

Acast UK Launches YouTube Program, Audio's Long Tail, & More

Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for ...

2 Des 20257min

Public RSS on Patreon, LATAM Podcasting Report, & More

Public RSS on Patreon, LATAM Podcasting Report, & More

Today in the business of podcasting: the Podglomerate x Sounds Profitable webinar about budgeting for podcast awards submissions is next Wednesday, Triton Digital announces their 2025 LATAM Audio Insi...

1 Des 20257min

Podcasting's No Longer a Side Gig, Premium Merch Possibilities, & More

Podcasting's No Longer a Side Gig, Premium Merch Possibilities, & More

Today in the business of podcasting: upcoming webinars from Sounds Profitable, an influencer is ending her 5-figures-a-year podcast, a Bloomberg report on the companies advertising on conservative pod...

25 Nov 20257min

Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More 

Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More 

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.. Find links to every article covered by ...

24 Nov 20255min

Building Brands With Podcasts, Industry 2025 Reflections, & More

Building Brands With Podcasts, Industry 2025 Reflections, & More

Today in the business of podcasting: today is the last day to submit to the Podscape winter update, Tom Webster discusses building a brand to sell with your podcast, IAB Australia announces first 2026...

21 Nov 202510min

Two Different Kinds of Podcasting, Industry 2026 Predictions, & More

Two Different Kinds of Podcasting, Industry 2026 Predictions, & More

Today in the business of podcasting: the Podscape deadline is fast approaching, a look at Happy Dad seltzer and what it means for podcast branding, is video creating two different types of podcasting,...

20 Nov 20257min

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

Submit to the Podscape (Deadline is end-of-day November 21st)A look at what happens when the creators themselves are the brand.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin Gad...

20 Nov 202514min

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