Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More

Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More

Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podcas...

31 Jul 20256min

Podcast Ads Drive Action, Local Radio Reporting Returning, & More

Podcast Ads Drive Action, Local Radio Reporting Returning, & More

Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcasters...

30 Jul 20256min

Spotify Hypes Audiobooks, Overwhelming Ad Load, & More

Spotify Hypes Audiobooks, Overwhelming Ad Load, & More

Today in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversations about egregious pre-rolls, why settle for likes w...

29 Jul 20256min

Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More

Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More

Today in the business of podcasting: Acast crosses milestone with the U.S. becoming their highest-contributing single podcast market, Maximum Effort produces a satirical comedy ad for Astronomer, and ...

28 Jul 20255min

Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More

Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More

This week in the business of podcasting: Why Sharon Taylor argues podcasting is losing sight of its audio roots, what Tom Webster learned from the longest-running one-person show in Vegas, an intervie...

25 Jul 202511min

Looking @ Super Listeners, Recognizing Comedy Podcasts & More

Looking @ Super Listeners, Recognizing Comedy Podcasts & More

Today in the business of podcasting: a look at Spotify's "super-listeners", what Tom Webster learned from a magician that applies to podcasting, and the Just for Laughs festival is awarding a Podcast ...

24 Jul 20255min

How Podcasts Are Overtaking Late-Night, Apple on Listener Privacy, & More

How Podcasts Are Overtaking Late-Night, Apple on Listener Privacy, & More

Today in the business of podcasting: Apple details how they protect listener privacy in listening reports, Steve Goldsten writes on how podcasting has largely usurped the classic late-night talk show,...

23 Jul 20255min

What I Learned From The Longest-running One-Person Show in Vegas

What I Learned From The Longest-running One-Person Show in Vegas

Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians?  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editi...

23 Jul 202510min

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