Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1089)

What Would You Do If You Actually Loved Podcasting?

What Would You Do If You Actually Loved Podcasting?

The WHO and WHY of podcasting are important, but you have to get them in the correct order.Written by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio narration and editing by Gavin GaddisFin...

21 Jan 11min

Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More

Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More

Today in the business of podcasting: a Congressman just pitched a "creator bill of rights," Goalhanger crossed 250k paid subscribers, podcasting's 'liquid content era,' what's ahead for streaming TV i...

20 Jan 7min

How Audio Can Leverage PR in AI Discovery Era

How Audio Can Leverage PR in AI Discovery Era

Chatbots are changing PR’s place in the media ecosystem, let’s talk why. Written by Molly DeMellierEdited by Bryan Barletta and Gavin GaddisAudio narration and editing by Gavin GaddisFind the full ar...

14 Jan 8min

SuperAwesome Acquires Starglow, Deloitte's Podcasting Predictions, & More

SuperAwesome Acquires Starglow, Deloitte's Podcasting Predictions, & More

This week in the business of podcasting: Deloitte's 2026 predictions for podcasting, seeking syndication with content creators, and SuperAwesome acquires Starglow Media. Find links to every article co...

13 Jan 5min

The First Golden Globe-Winning Podcast, Spotify's 2026 Trends, & More

The First Golden Globe-Winning Podcast, Spotify's 2026 Trends, & More

This week in the business of podcasting: The Golden Globes debuted Best Podcast as a category, Spotify is looking out for podcasters, and iHeartRadio embraces open RSS with their new video ingestion p...

12 Jan 4min

Remember Who You Are

Remember Who You Are

Experimentation is healthy, but expansion at all costs includes the cost of ignoring the audience that built everything in the first place. Written and narrated by Tom WebsterEdited by Bryan Barletta ...

9 Jan 7min

Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More

Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More

This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for...

9 Jan 11min

How GenAI Finds Podcasts, The Age of Vodcasts, & More 

How GenAI Finds Podcasts, The Age of Vodcasts, & More 

Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles. Find links to every article covered by...

8 Jan 6min

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