Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1089)

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their vid...

7 Jan 5min

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and ...

6 Jan 7min

700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More

700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More

Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcasts...

5 Jan 9min

Podcasting's Creator Churn Problem, Netflix is Making Deals, & More

Podcasting's Creator Churn Problem, Netflix is Making Deals, & More

Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights loo...

19 Des 202511min

Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More

Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More

Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the ...

18 Des 20255min

The Inventory and The Scale

The Inventory and The Scale

Podcasting has a creator churn problem that needs fixing. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds ...

18 Des 20259min

The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More

The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More

Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conve...

17 Des 20255min

Indie Agencies on Audio, Podcasting's Liquid Content Era, & More

Indie Agencies on Audio, Podcasting's Liquid Content Era, & More

Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase.Find links to every article covered by heading to t...

16 Des 20253min

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