Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1048)

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Today in the business of podcasting: Spotify launches first FAST channel, ICE ads keep appearing on incongruous content in streaming services, advertisers advertise to advertisers at AWNY, an op-ed on...

16 Okt 20257min

What Makes Armchair Expert a Great Podcast

What Makes Armchair Expert a Great Podcast

A breakdown of the simple psychology behind Dax Shepard’s interview style.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article...

16 Okt 20255min

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acqu...

15 Okt 20256min

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Today in the business of podcasting: Spotify to air video podcasts on Netflix, LiveRead.io and Companion talk collaboration, students discuss AI generated podcasts, new EU law on political advertiseme...

14 Okt 20256min

Recapping Advertising Week NYC, Spotify's in ChatGPT, & More

Recapping Advertising Week NYC, Spotify's in ChatGPT, & More

Today in the business of podcasting: what happened at Advertising Week New York, Tom Webster talks parasocial relationships with podcast AI ads, Spotify is now integrated into ChatGPT queries, and an ...

10 Okt 202511min

Amazon DSP x Microsoft, Podcasting Without Borders, & More

Amazon DSP x Microsoft, Podcasting Without Borders, & More

Today in the business of podcasting: Amazon is taking over Microsoft's DSP, Tom Webster on how AI could be used to leverage existing parasocial relationships, a conversation with Acast CEO Greg Glenda...

9 Okt 20257min

Creators as Power Brokers, Companies Eye Audioboom, & More

Creators as Power Brokers, Companies Eye Audioboom, & More

Today in the business of podcasting: how creators are becoming power brokers at events like Advertising Week New York, Spotify talks the power of fandom, Twitch could be video podcasting's training gr...

8 Okt 20255min

ChatGPT Integrates Spotify, Alex Cooper Launches Ad Agency, & More

ChatGPT Integrates Spotify, Alex Cooper Launches Ad Agency, & More

Today in the business of podcasting: ChatGPT debuts Spotify integration, Alex Cooper's new creative agency lands Google as first client, and reflections on what new generative AI video tools mean for ...

7 Okt 20254min

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