Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(966)

Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More

Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More

Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising ...

2 Jun 20256min

Podcasting's Ad Anomaly, UK Audio Listenership, & More

Podcasting's Ad Anomaly, UK Audio Listenership, & More

This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and...

30 Mai 202510min

Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More

Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More

Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual mark...

29 Mai 20257min

Speaking Up for Spoken Word, Calm and Cautious Q2, & More

Speaking Up for Spoken Word, Calm and Cautious Q2, & More

Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2. Find links to...

28 Mai 20257min

Podcast Show London Debrief, Brief Spotify Outage, & More

Podcast Show London Debrief, Brief Spotify Outage, & More

Today in the business of podcasting: reflections from Podcast Show London, Spotify experienced a short outage, Adam Bowie looks at the new Ofcom podcast listener report, and Shopify tops the Q1 2025 t...

27 Mai 20256min

Monetizing Your Podcast Globally

Monetizing Your Podcast Globally

From an undisclosed hotel room in Islington, Bryan Barletta debuts the Ad-Sales Partner Ecosystem and shares how you can get your company involved.Find the full article, infographic, and submission li...

23 Mai 20252min

International Audio Listening, Book-Buying on Spotify, & More

International Audio Listening, Book-Buying on Spotify, & More

This week in the business of podcasting: a slew of international podcast listenership data, Spotify iOS users can now buy audiobooks direct, Amazon joins the Prebid party, and Sounds Profitable has a ...

23 Mai 20257min

Australian Digital Audio 📈, UK Audio Listening Report, & More

Australian Digital Audio 📈, UK Audio Listening Report, & More

Today in the business of podcasting: Australian digital audio ad revenue is climbing, multiple new reports show UK podcast listenership continues to grow, and Amazon has officially enabled access to P...

22 Mai 20254min

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