Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1048)

YouTube Introduces DAI (Kinda), Ten Years of UK Podcast Growth, & More

YouTube Introduces DAI (Kinda), Ten Years of UK Podcast Growth, & More

Today in the business of podcasting: YouTube is soon to demo their own version of DAI, the top 10% of Americans are doing almost half the spending, and the untapped potential of serial shortform drama...

17 Sep 20257min

Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More

Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More

Today in the business of podcasting: Amazon's DSP signs with SiriusXM for audio, explaining the SlopAds fraud scheme, and industry execs discuss the communication needs of premium content.Find links t...

16 Sep 20256min

Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More

Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More

Today in the business of podcasting: social media clips pose potential cannibalization issue, Morrissey on saving the open web, podcasting exempt from UK "less healthy foods" advertising restrictions,...

15 Sep 20258min

Podcasting Mourns Todd Cochrane, Creators Leverage CTV, & More

Podcasting Mourns Todd Cochrane, Creators Leverage CTV, & More

This week in the business of podcasting: the industry mourns Todd Cochrane, what's happening at IAB Podcast Upfront, what Amazon's Wondery downscaling means for creative value, and how creatives are u...

12 Sep 20258min

Remembering Todd Cochrane, Bridging Creatives and Execs, & More

Remembering Todd Cochrane, Bridging Creatives and Execs, & More

Today in the business of pdocasting: remembering Todd Cochrane, what creatives don't get about executives, Google's court filing suggests open web is in "rapid decline", what Amazon's turn away from n...

11 Sep 20258min

YouTube's Culture & Trends Report, Sports Media for Gen Z, & More

YouTube's Culture & Trends Report, Sports Media for Gen Z, & More

Today in the business of podcasting: how Gen Z is shaping sports media, a look at YouTube's new culture and trends report, how transparency is influencing influencer sponsor pay, and On Air Fest/Work ...

10 Sep 20255min

Remembering Todd Cochrane

Remembering Todd Cochrane

Let's take a moment to reflect.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

10 Sep 20254min

Podcast Industry Mourns Passing of Todd Cochrane

Podcast Industry Mourns Passing of Todd Cochrane

Today in the business of podcasting: the industry mourns the loss of Todd Cochrane, IAB announces Podcast Upfront plans, and a reflection on how gen-AI might impact media's profit capabilities. Find l...

9 Sep 20254min

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