Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1048)

Creators Leverage CTV, NYT Sunsets Audio App, & More

Creators Leverage CTV, NYT Sunsets Audio App, & More

Today in the business of podcasting: creators are leveraging their CTV channels for higher-value sponsorships, Washington State's new digital ad sales tax isn't fully formed yet, NYT is shutting down ...

8 Sep 20257min

Podcasting's Growth Drivers, YouTube Tops Streaming, & More

Podcasting's Growth Drivers, YouTube Tops Streaming, & More

This week in the business of podcasting: The Podcast Landscape 2025 report is here, big-name podcast live events prove lucrative, YouTube is at the top of the streaming pile for Nielsen's July version...

5 Sep 202510min

The Podcast Landscape 2025 Report, Hidden Creator Costs, & More

The Podcast Landscape 2025 Report, Hidden Creator Costs, & More

Today in the business of podcasting: a look at podcasting's presence at Advertising Week NYC, The Podcast Landscape 2025 is here, streaming investments are up but buyers drive a hard bagain, and the h...

4 Sep 20257min

Media Companies Court Podcast Stars, Creator Cashflow, & More

Media Companies Court Podcast Stars, Creator Cashflow, & More

Today in the business of podcasting: a lot of money is going to into creator marketing but not as much is making it to the creators, mainstream media is hungry for star podcast talent, and key finding...

3 Sep 20255min

Podcasting's Live Event Profits, Edison Publishes Top 25 UK Pods, & More

Podcasting's Live Event Profits, Edison Publishes Top 25 UK Pods, & More

Today in the business of podcasting: Podcast live shows are a real money-maker, the creator economy has some measurement roadbumps to clear, talent managers are finding they can't redline contracts fo...

2 Sep 20257min

Audiences Listen on YouTube, Chartable's End-Date, & More

Audiences Listen on YouTube, Chartable's End-Date, & More

This week in the business of podcasting: The Emmys recognizing YouTube video podcasts as talk shows might save the Talk Show category, Tom Webster debuts data from The Podcast Landscape 2025, Chartabl...

29 Aug 20257min

Chartable's Official Sundown, YouTube Hype Goes Global, & More

Chartable's Official Sundown, YouTube Hype Goes Global, & More

Today in the business of podcasting: Chartable has a death-date, two surprising facts about platform consumption, Australia has a new advertising benchmark study, YouTube takes Hype global, and a look...

28 Aug 20257min

Swift Podcast Sets Record, Trade Desk Redefines SSP, & More

Swift Podcast Sets Record, Trade Desk Redefines SSP, & More

Today in the business of podcasting: The Trade Desk redefines SSPs as resellers, an interview with Ozen.fm co-founder Rodrigo Tigre, Taylor Swift set a Guinness World Record with her podcast album deb...

27 Aug 20255min

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