Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(967)

Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More

Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More

Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of go...

8 Mai 20255min

The Great Podcast Divide: Understanding Fans vs. Anti-Fans

The Great Podcast Divide: Understanding Fans vs. Anti-Fans

A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.Credits: Written by Tom Webster Edited by Gavin Gaddis and Bryan Barletta Audio edited by Gavin Gaddi...

8 Mai 202517min

New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More

New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More

Today in the business of podcasting: Digidayl ooks at the rise of CTV podcast consumption, Owl & Co. estimates the 2024 global podcast revenue total is double previous estimates, and Andrew Goldsmith ...

7 Mai 20255min

Spotify Podcast Viewcounts, Epic Games v. Apple Results, & More

Spotify Podcast Viewcounts, Epic Games v. Apple Results, & More

Today in the business of podcasting: PodX makes their first U.S. acquisition with Lemonada Media, Patreon will update its iOS app to allow non-Apple payment methods after recent court ruling, Spotify ...

6 Mai 20256min

Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More

Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More

Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip o...

5 Mai 20257min

Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More

Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More

This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better ...

2 Mai 20258min

March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More

March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More

Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video serie...

1 Mai 20256min

Conversations from Possible, Deloitte's Media Outlook, & More

Conversations from Possible, Deloitte's Media Outlook, & More

Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, a...

30 Apr 20255min

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