Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1089)

Spotify Revamps Apple TV App, Floating Ad Tech Economy, & More

Spotify Revamps Apple TV App, Floating Ad Tech Economy, & More

Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack comed...

28 Okt 20256min

C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More

C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More

Today in the business of podcasting: brands are paying more for ads that do less, the rise of c-suite podcast hosts (and why), creators are seeing brand deals later and later into Q4 than usual, how t...

27 Okt 20257min

NRF Projects High Holiday Spend, Pantheon Media x Spooler, & More

NRF Projects High Holiday Spend, Pantheon Media x Spooler, & More

Today in the business of podcasting: content creators are taking over mainstream medai, a blindingly obvious opportunity for podcast revenue growth, how collaboration makes The Hidden Third possible, ...

24 Okt 202510min

BBC Sounds' Q3, YouTube Sponsorships are Up, & More

BBC Sounds' Q3, YouTube Sponsorships are Up, & More

Today in the business of podcasting: YouTube sponsorships are on the rise, BBC Sounds has their Q3 report, Audacy has a new State of Audio, Solar ran ads in a theater chain, and a new report finds e-c...

23 Okt 20257min

How YouTube DAI Changes Upfronts, Lessons from SXSW Sydney, & More

How YouTube DAI Changes Upfronts, Lessons from SXSW Sydney, & More

Today in the business of podcasting: Adam Bowie on the Spotify Netflix deal, how YouTube's dynamic brand insertion tool could change upfronts in 2026, Netflix's Still Watching report, and 11 lessons f...

22 Okt 20256min

A Blindingly Obvious Opportunity for Podcast Revenue Growth

A Blindingly Obvious Opportunity for Podcast Revenue Growth

Podcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio edit...

22 Okt 20256min

IAB Moves Newsfronts, Spooler x Pantheon Media, & More

IAB Moves Newsfronts, Spooler x Pantheon Media, & More

Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a ...

21 Okt 20255min

NRF Projects Healthy Holidays, Research Fueling Creativity, & More

NRF Projects Healthy Holidays, Research Fueling Creativity, & More

Today in the business of podcasting: the collaboration that goes into making The Hidden Third, using research as your podcast creative partner, legacy media's dismissive attitude towards content creat...

20 Okt 20257min

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